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All Journal Jurnal Ilmu Sosial dan Humaniora Media Wisata WIDYA MANAJEMEN Jurnal Manajemen Perhotelan dan Pariwisata Journal of Tourism Economics and Policy Jurnal Ilmiah Pariwisata dan Bisnis Innovative: Journal Of Social Science Research
I Gede Putra Nugraha
Universitas Pendidikan Ganesha
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : WIDYA MANAJEMEN

 1 
Strategi Pemasaran Museum Buleleng Dalam Upaya Meningkatkan Jumlah Kunjungan Wisatawan I Gede Putra Nugraha; Made Dian Putri Agustina
Widya Manajemen Vol 2 No 2 (2020): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v2i2.868

Abstract

This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.
Strategi Pengelolaan Desa Wisata Serangan Dalam Mewujudkan Destinasi Wisata Yang Berkualitas I Gede Putra Nugraha; Made Dian Putri Agustina
Widya Manajemen Vol 3 No 2 (2021): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v3i2.1738

Abstract

This article discusses the tourism village management strategy carried out by the Serangan Village Tourism Awareness Group in collaboration with the Denpasar City Government with local communities in developing quality tourist destinations in Serangan Village. The method used is observation and interviews with informants, namely the secretary of Serangan Pokdarwis, The Head of Serangan Village and Head of BUMDA Serangan. It is known that in the implementation of the development of tourist destinations in Serangan, the government and tourism awareness groups in Serangan Village take a role as a facilitator in preparing tourism facilities and infrastructure in Serangan and also as a dynamisator which provides skills training and governance of tourist villages so that the management of Serangan tourist destinations becomes more professional.
Co-Authors Agustina, Made Dian Putri Astuti, Putu Cindy Ayudia Gede Nanda Afrivania Gede Parma Hana Zerlinda Jaya, Kadek Arya Krisna Made Dian Putri AGUSTINA Meriana, Ni Kadek Ni Made Ary Widiastini Paramita, Putu Dian Yuliani Rahutama ATIDIRA Saputra, Gede Wira Trianasari Widayanti, Kadek Sri Zerlinda, Hana