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All Journal Jurnal Ilmiah Pariwisata dan Bisnis Journal of Business on Hospitality and Tourism
Astuti, Putu Cindy Ayudia
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Economics, Econometrics & Finance Social Sciences

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The effect of service quality on consumer satisfaction at fast food restaurants in denpasar Astina, I Nyoman Gede; Wirawan, Putu Eka; Ying, Lim Hui; Sadipun, Wilhelmus Venrico; Jnanasara, IGN Aryavikan; Astuti, Putu Cindy Ayudia; Kurniawan, Kadek Indra
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.372

Abstract

The culinary industry is a small part of the tourism sector in Indonesia, which still exists during the Covid-19 pandemic. This study aims to analyze the existence of fast food restaurants in Bali, with the focus of the study on the effect of service quality on customer satisfaction. The type of research used in this study is associative research and the variables analyzed in this study are physical evidence, reliability, responsiveness, assurance, empathy and customer satisfaction. This research was conducted at Mie Gacoan Gatot Subroto Restaurant, Central Bali, using a sample population of the restaurant's consumers. The sampling technique used purposive sampling, which amounted to 100 respondents. Based on the results of the F-test, it can be concluded that the dependent variable in the form of consumer satisfaction can be significantly influenced by the independent variables in the form of physical evidence, reliability, responsiveness, assurance and empathy together.
The effect of service quality on consumer satisfaction at fast food restaurants in denpasar Astina, I Nyoman Gede; Wirawan, Putu Eka; Ying, Lim Hui; Sadipun, Wilhelmus Venrico; Jnanasara, IGN Aryavikan; Astuti, Putu Cindy Ayudia; Kurniawan, Kadek Indra
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.372

Abstract

The culinary industry is a small part of the tourism sector in Indonesia, which still exists during the Covid-19 pandemic. This study aims to analyze the existence of fast food restaurants in Bali, with the focus of the study on the effect of service quality on customer satisfaction. The type of research used in this study is associative research and the variables analyzed in this study are physical evidence, reliability, responsiveness, assurance, empathy and customer satisfaction. This research was conducted at Mie Gacoan Gatot Subroto Restaurant, Central Bali, using a sample population of the restaurant's consumers. The sampling technique used purposive sampling, which amounted to 100 respondents. Based on the results of the F-test, it can be concluded that the dependent variable in the form of consumer satisfaction can be significantly influenced by the independent variables in the form of physical evidence, reliability, responsiveness, assurance and empathy together.
Strategi Bauran Pemasaran Ekowisata The Sila’s Agrotourism Bedugul dalam Meningkatkan Kunjungan Wisatawan Astuti, Putu Cindy Ayudia; Nugraha, I Gede Putra; Paramita, Putu Dian Yuliani
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 7 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Juli 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i7.837

Abstract

Penelitian ini bersifat konfirmatori yang bertujuan untuk mengetahui strategi – strategi bauran pemasaran yang dilakukan, kendala yang dirasakan oleh manajemen The Sila’s Agrotourism serta untuk mengetahui apakah strategi bauran pemasaran tersebut dapat memberikan dampak dalam meningkatkan kunjungan wisatawan. Metode penelitian ini menggunakan metode Deskriptif Kualitatif dimana pengambilan data – data dan informasi penelitian ini dilakukan melalui wawancara mendalam dengan manajemen The Sila’s Agrotourism yaitu Owner dan team marketing. Hasil penelitian dari wawancara mendalam yang telah peneliti lakukan yaitu Strategi bauran pemasaran yang dilakukan oleh team marketing adalah menggunakan bauran pemasaran 7P dan dengan pemasaran lainnya seperti, Periklanan, Kerjasama, door to door, client to client. This research is confirmatory in nature which aims to determine the marketing mix strategies implemented, the constraints experienced by the management of The Sila's Agrotourism and to find out whether the marketing mix strategy can have an impact on increasing tourist visits. This research method uses a qualitative descriptive method where the collection of data and research information is carried out through in-depth interviews with the management of The Sila's Agrotourism, namely the Owner and the marketing team. The results of research from in-depth interviews that researchers have conducted, namely the marketing mix strategy carried out by the marketing team is using the 7P marketing mix and with other marketing such as Advertising, Collaboration, door to door, client to client.
Co-Authors I Gede Putra Nugraha I Nyoman Gede Astina, I Nyoman Gede Jnanasara, IGN Aryavikan Kurniawan, Kadek Indra Paramita, Putu Dian Yuliani Putu Eka Wirawan Sadipun, Wilhelmus Venrico Ying, Lim Hui