Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Manajemen
Munte, Gey Des Four
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Literasi Digital, Karakter Kewirausahaan dan Keunggulan Bersaing Terhadap Keberhasilan Berwirausaha Saragih, Nara Pangihutan; Annisa, Najibah; Simamora, Dea Riskyalina; Munte, Gey Des Four; Umar, Andi Taufiq
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3502

Abstract

This study centers on examining the impact of digital literacy, entrepreneurial characteristics, and competitive advantage on entrepreneurial success. In the rapidly evolving digital era, the ability to utilize information technology has grown to be a crucial aspect in supporting business activities, specifically for micro, small, and medium enterprises (MSMEs). This analysis employs a quantitative method using surveys aimed at MSME entrepreneurs. Multiple linear regression was conducted to analyze the relationship between independent variables and the dependent variable. The outcomes reveal that digital literacy, entrepreneurial characteristics, and competitive advantage have a positive and significant effect on entrepreneurial success. These findings suggest that enhancing digital literacy, entrepreneurial attitudes and behaviors, and strategies to build competitive advantage are key factors in achieving business success.
Co-Authors Andi Taufiq Umar Annisa, Najibah Saragih, Nara Pangihutan Simamora, Dea Riskyalina