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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Petanda : Jurnal Ilmu Komunikasi dan Humaniora
Adung, Adung
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Cyber Public Relations Global Teaching Program Dalam Menarik Minat Volunteer Fadillah, Aish Amalia; Ghanistyana, Lathifah Prima; Yunisa, Deby; Sapitri, Bela; Adung, Adung
Petanda: Jurnal Ilmu Komunikasi dan Humaniora Vol 7, No 2 (2025): Juni 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/petanda.v7i2.5311

Abstract

Penelitian ini bertujuan untuk menganalisis implemetasi cyber public relations yang diterapkan oleh Global Teaching Program (GTP) dalam menarik minat generasi muda Indonesia untuk bergabung sebagai volunteer dalam program internasional. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, analisis konten media sosial, dan dokumentasi pendaftaran volunteer. hasil penelitian menunjukan bahwa GTP secara aktif mengoptimalkan media sosial seperti Instagram, TikTok, dan testimoni alumni untuk menyampaikan informasi program,membangun citra positif, serta mendorong keterlibatan audiens. Strategi ini mencerminkan penerapan empat fungsi utama cyber public relation yaitu informing, persuading, relating, dan empowering. Temuan juga menunjukan bahwa faktor external, seperti isu kepercayaan negara tujuan sangat berpengaruh terhadap efektivitas kampanye digital. Penelitian ini menegaskan bahwa cyber public relations tidak hanya berfungsi sebagai media promosi, tetapi juga dapat menjadi strategi komunikasi yang bisa membangun komunitas relawan secara berkelanjutan. Hasil dari penelitian ini dapat memberikan kontribusi terhadap pengembangan strategi komunikasi digital organisasi nirlaba dalam konteks kerelawanan internasional.
PENGARUH LITERASI DIGITAL DAN LITERASI INFORMASI TERHADAP PENINGKATAN INDEKS PRESTASI KUMULATIF (IPK) MAHASIWA DI KOTA SINTANG Adung, Adung; Suriyanti, Yulia; Bobi, Yopinus
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 3 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i3.5422

Abstract

This research is motivated by the importance of mastering digital literacy and information literacy as essential skills for students in their academic journey. The aim of this study is to determine the influence of Digital Literacy and Information Literacy on the improvement of Grade Point Average (GPA) among university students in Sintang City. This study uses a quantitative approach with multiple linear regression methods. Data were collected through questionnaires and analyzed using regression techniques.The results show that both Digital Literacy and Information Literacy have a significant partial effect on GPA, as indicated by the t value of Digital Literacy at 2.560 > t table 1.649 and a significance value below 0.05. Simultaneously, both variables also significantly affect GPA with a significance value of 0.000 < 0.05 and an F value of 3.398 > F table 3.02. The most dominant variable influencing GPA is Information Literacy, with a regression coefficient of 0.015, compared to Digital Literacy, which is 0.011.The findings of this study are expected to serve as a foundation for developing learning strategies in higher education and as a reference for lecturers and policymakers to improve students' GPA through strengthening digital and information literacy.
Co-Authors Bobi, Yopinus Fadillah, Aish Amalia Ghanistyana, Lathifah Prima Sapitri, Bela Yulia Suriyanti, Yulia Yunisa, Deby