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All Journal Jurnal Projemen UNIPA
Maria Goreti Mao Tokan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENERAPAN ETIKA BISNIS PADA USAHA KECIL DAN MENENGAH MELALUI PEMANFAATAN COMPUTER MEDIATED COMUNICATION (CMC) DAN MEDIA SOCIAL FACEBOOK DI KOTA MAUMERE Maria Goreti Mao Tokan; Viktor Eko Transilvanus; Imelda Virgula Wisang
Jurnal Projemen UNIPA Vol. 12 No. 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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In an era of increasingly intense business competition, the ability of Micro, Small, and Medium Enterprises (MSMEs) to maintain and expand their market presence has become crucial. One of the key factors in ensuring business sustainability is the application of business ethics. Business ethics play a significant role in shaping a company's reputation and long-term success. However, ethical challenges in conducting business through social media remain an issue, such as the mismatch between the promoted product and the actual product. This study highlights the importance of applying ethical business principles, such as honesty and transparency, in MSME promotional activities on Facebook to foster consumer trust and ensure business continuity. The research was conducted on two MSMEs in Maumere Hanara Shop and Cicy Lyudia Rahmatun Shop which utilize Facebook as a platform for communication and marketing. The findings reveal that the ethical use of Computer-Mediated Communication (CMC) technology can serve as an effective strategy for strengthening business relationships and building a positive brand image in the eyes of consumers.
Analisis Efektivitas Sistem Pembayaran SPP Secara Manual di SMA Negeri 1 Maumere Tahun 2025 Maria Gustiana Wanda; Maria Goreti Mao Tokan; Theresa Winarti
Jurnal Projemen UNIPA Vol 12 No 3 (2025): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

SMA Negeri 1 Maumere as one of the secondary education institutions continues to show development through improving the curriculum, infrastructure, and extracurricular programs. However, the tuition payment system that is still carried out manually poses various challenges in managing school financial administration. This study aims to analyze the effectiveness of the manual tuition payment system using the SWOT approach to identify the strengths, weaknesses, opportunities, and threats that affect the process. The results of the analysis show that although manual systems have been in use for a long time and are easy for financial officers to understand, they are still vulnerable to recording errors, process delays, and the risk of inaccurate data accumulation. In addition, the study found that the evaluation of this manual system makes an important contribution to the development of management science, especially in understanding the dynamics of administrative control and decision-making processes. The findings of the study recommend the development of a technology-based tuition payment system, such as online payments or integrated applications, as a solution to improve the efficiency, accuracy, and quality of administrative services at SMA Negeri 1 Maumere..
Co-Authors Imelda Virgula Wisang Maria Gustiana Wanda Theresa Winarti Viktor Eko Transilvanus