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All Journal Digital Business Progress Management and Business Progress Economic Development Progress
Harahap, Hastuti Handayani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Efektivitas Teknik Psikologi Selling dalam Meningkatkan Penjualan dengan Komitmen Pelanggan sebagai Variabel Intervening: Studi pada Industri E-Commerce di Indonesia Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly; Hutajulu, Lija Romauli; Juanda, Ahmad
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.211

Abstract

This study aims to examine the effectiveness of Psychological Selling Techniques in increasing sales with Customer Commitment as an intervening variable in the e-commerce industry in Indonesia. The research method employed is quantitative, analyzed using Smart PLS. The results indicate that Psychological Selling Techniques significantly influence both Customer Commitment and Sales Increase. Furthermore, Customer Commitment significantly mediates the effect of Psychological Selling Techniques on Sales Increase. These findings suggest that implementing psychological techniques in selling can enhance customer loyalty and sustainable sales growth. This study offers practical implications for e-commerce companies to integrate psychological selling techniques into their marketing strategies to strengthen customer relationships and improve sales performance.
Peran Inovasi Teknologi Hijau dalam Memediasi Pengaruh Green Policy terhadap Kebijakan Ekonomi Nasional yang Berkelanjutan Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly; Dinata, Randy; Rabiula, Hafizh; Murniati, Neni
Economic Development Progress Vol. 4 No. 1 (2025): Economic Development Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i1.227

Abstract

This study aims to analyze the role of green technology innovation in mediating the influence of green policy on sustainable national economic policy. A quantitative approach was employed using Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis. Data were collected through surveys of 120 respondents from strategic sectors involved in environmental and economic policymaking. The results reveal that green technology innovation significantly influences both green policy and national economic policy. However, green policy does not directly affect economic policy and does not serve as a significant mediator. These findings imply that green technology innovation has a more substantial direct impact on economic policy than green policy itself. Therefore, strengthening the role of green policy is essential to support sustainable economic development effectively.
Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi Arifin, Indra Welly; Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.235

Abstract

This study aims to determine the effect of word of mouth and brand equity on the decision to purchase an iPhone in Tebing Tinggi City. The research method used is a quantitative method using the help of SPSS version 25.00 which is collected from the results of distributing questionnaires to consumers of the FD Store in Tebing Tinggi City. The analysis method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis test is the T test and F test. The results of SPSS in this study are word of mouth has an effect on Purchasing Decisions, brand equity does not have an effect on Purchasing Decisions, word of mouth and brand equity have a simultaneous effect on Purchasing Decisions.
Co-Authors Ahmad Juanda Arifin, Indra Welly Dinata, Randy Hutajulu, Lija Romauli Neni Murniati Rabiula, Hafizh Rajagukguk, Frederick Rudy Sentosa