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Harahap, Hastuti Handayani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Efektivitas Teknik Psikologi Selling dalam Meningkatkan Penjualan dengan Komitmen Pelanggan sebagai Variabel Intervening: Studi pada Industri E-Commerce di Indonesia Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly; Hutajulu, Lija Romauli; Juanda, Ahmad
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.211

Abstract

This study aims to examine the effectiveness of Psychological Selling Techniques in increasing sales with Customer Commitment as an intervening variable in the e-commerce industry in Indonesia. The research method employed is quantitative, analyzed using Smart PLS. The results indicate that Psychological Selling Techniques significantly influence both Customer Commitment and Sales Increase. Furthermore, Customer Commitment significantly mediates the effect of Psychological Selling Techniques on Sales Increase. These findings suggest that implementing psychological techniques in selling can enhance customer loyalty and sustainable sales growth. This study offers practical implications for e-commerce companies to integrate psychological selling techniques into their marketing strategies to strengthen customer relationships and improve sales performance.
Peran Inovasi Teknologi Hijau dalam Memediasi Pengaruh Green Policy terhadap Kebijakan Ekonomi Nasional yang Berkelanjutan Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly; Dinata, Randy; Rabiula, Hafizh; Murniati, Neni
Economic Development Progress Vol. 4 No. 1 (2025): Economic Development Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i1.227

Abstract

This study aims to analyze the role of green technology innovation in mediating the influence of green policy on sustainable national economic policy. A quantitative approach was employed using Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis. Data were collected through surveys of 120 respondents from strategic sectors involved in environmental and economic policymaking. The results reveal that green technology innovation significantly influences both green policy and national economic policy. However, green policy does not directly affect economic policy and does not serve as a significant mediator. These findings imply that green technology innovation has a more substantial direct impact on economic policy than green policy itself. Therefore, strengthening the role of green policy is essential to support sustainable economic development effectively.
Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi Arifin, Indra Welly; Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.235

Abstract

This study aims to determine the effect of word of mouth and brand equity on the decision to purchase an iPhone in Tebing Tinggi City. The research method used is a quantitative method using the help of SPSS version 25.00 which is collected from the results of distributing questionnaires to consumers of the FD Store in Tebing Tinggi City. The analysis method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis test is the T test and F test. The results of SPSS in this study are word of mouth has an effect on Purchasing Decisions, brand equity does not have an effect on Purchasing Decisions, word of mouth and brand equity have a simultaneous effect on Purchasing Decisions.
Kinerja Keuangan PT.Gotong Royong Jaya Dalam Pespektif Biaya Operasional Harahap, Hastuti Handayani; Sinurat, Mangasi
Accounting Progress Vol. 1 No. 1 (2022): Accounting Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v1i1.30

Abstract

Penelitian ini memiliki tujuan Pengaruh Biaya Operasional Terhadap Kinerja Keuangan PT. Gotong Royong Jaya. Metode penelitian yang digunakan adalah metode data kuantitatif. Sedangkan data yang digunakan adalah data sekunder. Metodi analisis data dalam penelitian ini menggunakan analisis regresi linier sederhana untuk memperoleh gambaran yang menyeluruh mengenai pengaruh antara variabel Biaya Operasional terhadap Kinerja Keuangan dengan menggunakan program SPSS 25 for Windows. Untuk mengetahui apakah ada pengaruh yang signifikan dari variabel independen terhadap variabel dependen tersebut maka digunakan model regresi linier sederhana. Hasil pengujian hipotesis dengan menggunakan analisis regresi Sederhana dan uji t menunjukkan bahwa: bahwa nilai t-tabel variabel Biaya Operasional sebesar 6,862 > nilai t-tabel (df:α : 35%) sebesar 2,030 sehingga dapat disimpulkan jika Biaya Operasional berpengaruh positif dan signifikan terhadap Kinerja Keuangan PT.Gotong Royong Jaya.
Pengaruh Teknik Green Marketing terhadap Loyalitas Konsumen pada Produk Ramah Lingkungan dengan Evaluasi Teknik Penetapan Harga Hijau (Green Pricing) sebagai Variabel Mediasi Arifin, Indra Welly; Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa
Accounting Progress Vol. 3 No. 2 (2024): Accounting Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v3i2.198

Abstract

This research is about the influence of green marketing techniques on consumer loyalty to environmentally friendly products with evaluation of green pricing techniques as a mediating variable. Through data analysis using SMART PLS, this research aims to provide a better understanding of how green marketing can influence consumer loyalty with the help of green pricing as a mediating variable. The first hypothesis is accepted that Green Pricing Techniques (Z) have an effect on Consumer Loyalty (Y). The second hypothesis is accepted that Green Marketing Techniques (X) influence Consumer Loyalty (Y). The third hypothesis is accepted that Green Marketing Techniques (X) influence Green Pricing Techniques (Z). The fourth hypothesis is accepted that Green Marketing Techniques (X) have a significant effect on Consumer Loyalty (Y) through Green Pricing Techniques (Z) as an intervening variable.
Pengaruh Pengalaman Pemasaran terhadap Loyalitas Pelanggan Rumah Kecantikan dr Rina dengan Kepuasaan sebagai Variabel Intervening Santika, Dinda; Harahap, Hastuti Handayani; Sarwoto, Sarwoto
Economic Development Progress Vol. 1 No. 1 (2022): Economic Development Progress Edisi Juni 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i1.17

Abstract

Marketing theories become the basic theory, especially the theory of consumer behavior. The aim of the study is to show answers to the research hypothesis: marketing experience influences customer satisfaction with a T-statistic value of 19.593 and customer loyalty with a T-statistic value of 2.676. Customer loyalty is influenced by customer satisfaction, the value of the T-statistic is equal to 3.245 and customer satisfaction is the intervening variable between the effect of marketing experience on customer loyalty with a coefficient value of 0.4122. The research was conducted on 97 respondents as well as being the research sample. Data processing using SPSS 25.0 software
Penerapan Konsep Green Economy Terhadap Peningkatan Pendapatan dengan Literasi Digital Sebagai Mediasi pada UMKM di Kota Tebing Tinggi Harahap, Hastuti Handayani
Economic Development Progress Vol. 3 No. 1 (2024): Economic Development Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i1.138

Abstract

This research is about the Application of the Green Economy Concept to Increasing Income with Digital Literacy as Mediation for MSMEs in Tebing Tinggi City. The research was conducted as field research in MSMEs in Tebing Tinggi City. This research uses a quantitative analytical approach. Data processing in this research uses smartPLS SEM (Partial Least Square - Structural Equation Modeling) software. The results of this research The first hypothesis is accepted that Green Economy (X) has an effect on Digital Literacy (Z). The second hypothesis is accepted that Digital Literacy (Z) influences Increased Income (Y). The third hypothesis is accepted that Green Economy (X) has a significant effect on Increasing Income (Y) through Digital Literacy (Z) as an intervening variable.
Peran Pembiayaan Hijau (Green Financing) dalam Mendorong Green Economy di Sektor Usaha Mikro, Kecil, dan Menengah di Sumatera Utara dengan Produk Ramah Lingkungan Sebagai Variabel Mediasi Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly
Economic Development Progress Vol. 3 No. 2 (2024): Economic Development Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i2.175

Abstract

This research is about the role of green financing in encouraging the green economy in the micro, small and medium business sector in North Sumatra with environmentally friendly products as a mediating variable. This research design uses a quantitative approach which aims to measure and test the relationship between variables statistically. Data collection was carried out through a questionnaire designed to obtain information about the use of green financing, production of environmentally friendly products, and implementation of green economic practices by MSMEs. Quantitative research method with a PLS-SEM approach to analyze the relationship between green financing and the green economy with environmentally friendly products as a mediating variable. The research results of the first hypothesis are accepted that Green Financing (X) has an effect on the Green Economy (Y). The second hypothesis is accepted that Green Financing (X) influences Environmentally Friendly Products (Z). The third hypothesis is accepted that Environmentally Friendly Products (Z) influence the Green Economy (Y). The fourth hypothesis is accepted that Green Financing (X) has a significant effect on the Green Economy (Y) through Environmentally Friendly Products (Z) as an intervening variable.
Implementasi Green Human Resource Practices dan Metode Menerapkan Praktik SDM Hijau untuk Mengurangi Jejak Karbon dalam Industri Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly
Economic Development Progress Vol. 3 No. 2 (2024): Economic Development Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i2.176

Abstract

This research is about the Implementation of Green Human Resource Practices and Methods of Implementing Green Human Resource Practices to Reduce Carbon Footprints in Industry. Quantitative methods with PLS-SEM are the right approach for research on GHRP and reducing carbon footprints. PLS-SEM allows analysis of complex variable relationships, while SmartPLS makes it easier to analyze structural models. Through this approach, researchers can evaluate the effectiveness of each GHRP practice and provide appropriate recommendations for companies in reducing their carbon footprint. This study emphasizes the importance of HR's role in a company's environmental strategy. By implementing GHRP, companies can create a more environmentally conscious workforce that is actively involved in efforts to reduce carbon impact. Green training in particular makes a major contribution, as it helps employees understand and implement environmentally friendly practices in their daily work.
Co-Authors Ahmad Juanda Arifin, Indra Welly Dinata, Randy Hutajulu, Lija Romauli Neni Murniati Rabiula, Hafizh Rajagukguk, Frederick Rudy Sentosa Santika, Dinda Sarwoto Sarwoto, Sarwoto Sinurat, Mangasi