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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Digital Business Progress Management and Business Progress Community Service Progress Accounting Progress Economic Development Progress
Arifin, Indra Welly
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Efektivitas Teknik Psikologi Selling dalam Meningkatkan Penjualan dengan Komitmen Pelanggan sebagai Variabel Intervening: Studi pada Industri E-Commerce di Indonesia Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly; Hutajulu, Lija Romauli; Juanda, Ahmad
Digital Business Progress Vol. 4 No. 1 (2025): Digital Business Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i1.211

Abstract

This study aims to examine the effectiveness of Psychological Selling Techniques in increasing sales with Customer Commitment as an intervening variable in the e-commerce industry in Indonesia. The research method employed is quantitative, analyzed using Smart PLS. The results indicate that Psychological Selling Techniques significantly influence both Customer Commitment and Sales Increase. Furthermore, Customer Commitment significantly mediates the effect of Psychological Selling Techniques on Sales Increase. These findings suggest that implementing psychological techniques in selling can enhance customer loyalty and sustainable sales growth. This study offers practical implications for e-commerce companies to integrate psychological selling techniques into their marketing strategies to strengthen customer relationships and improve sales performance.
Peran Inovasi Teknologi Hijau dalam Memediasi Pengaruh Green Policy terhadap Kebijakan Ekonomi Nasional yang Berkelanjutan Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly; Dinata, Randy; Rabiula, Hafizh; Murniati, Neni
Economic Development Progress Vol. 4 No. 1 (2025): Economic Development Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i1.227

Abstract

This study aims to analyze the role of green technology innovation in mediating the influence of green policy on sustainable national economic policy. A quantitative approach was employed using Structural Equation Modeling (SEM) with Partial Least Square (PLS) analysis. Data were collected through surveys of 120 respondents from strategic sectors involved in environmental and economic policymaking. The results reveal that green technology innovation significantly influences both green policy and national economic policy. However, green policy does not directly affect economic policy and does not serve as a significant mediator. These findings imply that green technology innovation has a more substantial direct impact on economic policy than green policy itself. Therefore, strengthening the role of green policy is essential to support sustainable economic development effectively.
Analisis Pengaruh Tingkat Kemisikinan, Angka Melek Huruf Dan Angka Harapan Hidup Terhadap Indeks Pembangunan Manusia Di Provinsi Sumatera Utara Harbain, Harbain; Sinurat, Yenni Mariani; Arifin, Indra Welly
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.226

Abstract

The human development index is measured with povertyrate, the literacy rate,life expectancy. Although The human development index is highly but the poverty still high too, especially in North Sumatera Province at 2012-2023 periods. The method of research is secondary data collecting from North Sumetera and Indonesian central bureau of statistics The result of multiple linier regression which SPSS 26 processing was Y = -142.538 -0.185 X1+1.860 X2+0.444 X3 which means constant value is -142.538 , the influence of poverty rate is negative and not significant a total -0.185, the the literacy rate is positive and significant a total of 1.860 and the influence of the life expectancy is positive and significant a total of 0.444. That is phenomenon of this research. The goal of research is how the influence of the poverty rate , the literacy rate of the and life expectancy against The humand evelopment index in North Sumatera Province.
Analisis Pengaruh Word Of Mouth Dan Ekuitas Merek Terhadap Keputusan Pembelian Iphone Di Kota Tebing Tinggi Arifin, Indra Welly; Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.235

Abstract

This study aims to determine the effect of word of mouth and brand equity on the decision to purchase an iPhone in Tebing Tinggi City. The research method used is a quantitative method using the help of SPSS version 25.00 which is collected from the results of distributing questionnaires to consumers of the FD Store in Tebing Tinggi City. The analysis method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis test is the T test and F test. The results of SPSS in this study are word of mouth has an effect on Purchasing Decisions, brand equity does not have an effect on Purchasing Decisions, word of mouth and brand equity have a simultaneous effect on Purchasing Decisions.
Pengaruh Teknik Green Marketing terhadap Loyalitas Konsumen pada Produk Ramah Lingkungan dengan Evaluasi Teknik Penetapan Harga Hijau (Green Pricing) sebagai Variabel Mediasi Arifin, Indra Welly; Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa
Accounting Progress Vol. 3 No. 2 (2024): Accounting Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/ap.v3i2.198

Abstract

This research is about the influence of green marketing techniques on consumer loyalty to environmentally friendly products with evaluation of green pricing techniques as a mediating variable. Through data analysis using SMART PLS, this research aims to provide a better understanding of how green marketing can influence consumer loyalty with the help of green pricing as a mediating variable. The first hypothesis is accepted that Green Pricing Techniques (Z) have an effect on Consumer Loyalty (Y). The second hypothesis is accepted that Green Marketing Techniques (X) influence Consumer Loyalty (Y). The third hypothesis is accepted that Green Marketing Techniques (X) influence Green Pricing Techniques (Z). The fourth hypothesis is accepted that Green Marketing Techniques (X) have a significant effect on Consumer Loyalty (Y) through Green Pricing Techniques (Z) as an intervening variable.
Implementasi Green Economy Terhadap Pembangunan Berkelanjutan dengan Green Growth Policy sebagai Mediasi pada Kota Tebing Tinggi Arifin, Indra Welly
Economic Development Progress Vol. 3 No. 1 (2024): Economic Development Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i1.142

Abstract

This research is about the Implementation of Green Economy towards Sustainable Development with Green Growth Policy as Mediation in Tebing Tinggi City. This research is quantitative research with a descriptive approach. Data processing in this research uses smartPLS SEM (Partial Least Square - Structural Equation Modeling) software. The research results of the first hypothesis are accepted that Green Economy (X) influences Green Growth Policy (Z). The second hypothesis is accepted that Green Growth Policy (Z) has an effect on Sustainable Development (Y). The third hypothesis is accepted that Green Economy (X) has a significant effect on Sustainable Development (Y) through Green Growth Policy (Z) as an intervening variable.
Peran Pembiayaan Hijau (Green Financing) dalam Mendorong Green Economy di Sektor Usaha Mikro, Kecil, dan Menengah di Sumatera Utara dengan Produk Ramah Lingkungan Sebagai Variabel Mediasi Harahap, Hastuti Handayani; Rajagukguk, Frederick Rudy Sentosa; Arifin, Indra Welly
Economic Development Progress Vol. 3 No. 2 (2024): Economic Development Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i2.175

Abstract

This research is about the role of green financing in encouraging the green economy in the micro, small and medium business sector in North Sumatra with environmentally friendly products as a mediating variable. This research design uses a quantitative approach which aims to measure and test the relationship between variables statistically. Data collection was carried out through a questionnaire designed to obtain information about the use of green financing, production of environmentally friendly products, and implementation of green economic practices by MSMEs. Quantitative research method with a PLS-SEM approach to analyze the relationship between green financing and the green economy with environmentally friendly products as a mediating variable. The research results of the first hypothesis are accepted that Green Financing (X) has an effect on the Green Economy (Y). The second hypothesis is accepted that Green Financing (X) influences Environmentally Friendly Products (Z). The third hypothesis is accepted that Environmentally Friendly Products (Z) influence the Green Economy (Y). The fourth hypothesis is accepted that Green Financing (X) has a significant effect on the Green Economy (Y) through Environmentally Friendly Products (Z) as an intervening variable.
Implementasi Green Human Resource Practices dan Metode Menerapkan Praktik SDM Hijau untuk Mengurangi Jejak Karbon dalam Industri Rajagukguk, Frederick Rudy Sentosa; Harahap, Hastuti Handayani; Arifin, Indra Welly
Economic Development Progress Vol. 3 No. 2 (2024): Economic Development Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i2.176

Abstract

This research is about the Implementation of Green Human Resource Practices and Methods of Implementing Green Human Resource Practices to Reduce Carbon Footprints in Industry. Quantitative methods with PLS-SEM are the right approach for research on GHRP and reducing carbon footprints. PLS-SEM allows analysis of complex variable relationships, while SmartPLS makes it easier to analyze structural models. Through this approach, researchers can evaluate the effectiveness of each GHRP practice and provide appropriate recommendations for companies in reducing their carbon footprint. This study emphasizes the importance of HR's role in a company's environmental strategy. By implementing GHRP, companies can create a more environmentally conscious workforce that is actively involved in efforts to reduce carbon impact. Green training in particular makes a major contribution, as it helps employees understand and implement environmentally friendly practices in their daily work.
Pengaruh Disiplin Kerja, Kompensasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Pegawai Cv. Istana Mobil Arifin, Indra Welly; Febrianto, Vidi; Tarigan, Hendri Mayanta
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.69

Abstract

This study aims to determine the effect of work discipline, compensation and job satisfaction on nurse performance in employees of CV. Car Palace. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to employees of CV. Istana Mobil as many as 98 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test. The results of SPSS in this study are the work discipline variable (X1) has an effect on the performance variable (Y). ), the compensation variable (X2) has no effect on the performance variable (Y), the job satisfaction variable (X3) has no effect on the performance (Y), and the hypothesis test is the F test of work discipline (X1), compensation (X2), and job satisfaction (X3) has a simultaneous effect on performance (Y)
SOSIALISASI PEMBUATAN BANK SAMPAH DAN BAHAYA NARKOBA PADA MASYARAKAT DI KELURAHAN PERSIAKAN KECAMATAN PADANG HULU KOTA TEBING TINGGI Musparina, Musparina; Wijaya, M. Dian; Putri, Abdella; Prawira, Bayu Eka; Andryan, Dwi Aqil; Syahfitri, Ayunda; Siregar, Aisyah; Cahyadi, Lukieto; Rusmewahni, Rusmewahni; Arifin, Indra Welly
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40419

Abstract

Narkoba merupakan tantangan serius  dimasyarakat terutama bagi generasi muda di Indonesia. Kurangnya pengetahuan akan obat-obatan berbahaya ini dan dampaknya yang serius baik dari segi kesehatan dan ancaman hukuman yang diterima. Artikel ini membahas mengenai kegiatan yang dialkukan oleh mahasiswa dalam membantu mencegah dan menanggulangi bahaya narkoba melalui sosialisasi dan aksi yang dilakukan bersama Badan Narkotika Nasional (BNN). Dengan mengorganisir sosialisasi dan aksi bersama BNN, mahasiswa dapat meningkatkan kesadaran masyarakat terhadap dampak buruk narkoba, serta memberikan informasi tentang pencegahan dan rehabilitasi. Selain itu mahasiswa juga melakukan tambahan kegiatan yakni sosialisasi pengelolaan Bank Sampah dalam membantu menyelamatkan kerusakan lingkungan. Harapan dari kegiatan PKM ini adalah menumbuhkan Kesadaran sosial bagi masyarakat mengenai bahaya narkoba dan mampu mengelola Bank Sampah menjadi kegiatan yang dapat menambah pendapatan terutama bagi kelompok ibu rumah Tangga di  khususnya di kelurahan Persiakan Kecamatan Padang Hulu, Kota Tebing Tinggi.
Co-Authors Ahmad Juanda Andryan, Dwi Aqil Cahyadi, Lukieto Dinata, Randy Febrianto, Vidi Harahap, Hastuti Handayani Harbain, Harbain Hutajulu, Lija Romauli Musparina, Musparina Neni Murniati Prawira, Bayu Eka Putri, Abdella Rabiula, Hafizh Rajagukguk, Frederick Rudy Sentosa Rusmewahni, Rusmewahni Sinurat, Yenni Mariani Siregar, Aisyah Syahfitri, Ayunda Tarigan, Hendri Mayanta Wijaya, M. Dian