Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Patria Artha Journal of Nursing Science Indonesian Health Journal
Bambang, Ayu Wulansari
Unknown Affiliation
Dentistry Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Loyalitas Pasien Umum Rawat Jalan Berdasarkan Loyalty Triangle di Rumah Sakit Samarinda Medical Citra Tahun 2025 Bambang, Ayu Wulansari
Patria Artha Journal of Nursing Science Vol 9, No 1 (2025): Patria Artha Journal of Nursing Science
Publisher : Patria Artha University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33857/jns.v9i1.920

Abstract

Loyalitas dianggap sebagai puncak perilaku konsumen yang dapat meningkatkan pendapatan rumah sakit. Loyalty triangle merupakan faktor yang mempengaruhi loyalitas pasien rumah sakit. Loyalti triangle terdiri atas variabel proses bisnis, perceived value dan database management. Penelitian ini bertujuan untuk menganalisis determinan loyalitas pasien rawat jalan berdasarkan loyalty triangle di Rumah Sakit Samarinda Medika Citra. Penelitian ini dilaksanakan di Rumah Sakit Samarinda Medika Citra dengan jenis penelitian kuantitatif dan pendekatan cross sectional. Responden penelitian ini sebanyak 150 pasien yang dipilih dengan teknik purposive sampling. Untuk melihat hubungan antar variabel maka data diolah menggunakan uji Rank Spearman. Selanjutnya untuk melihat pengaruh variabel independen terhadap dependen diolah menggunakan uji anova dan regresi logistik. Hasil penelitian menunjukkan bahwa pada uji ANOVA atau F test, nilai F hitung sebesar 106,510 dengan tingkat probabilitas 0,001 (signifikansi). Dimana tingkat probabilitas lebih kecil daripada 0,05 sehingga menunjukkan bahwa proses bisnis, perceived value dan database management secara bersamaan mempunyai pengaruh terhadap loyalitas pasien pasien umum dalam melakukan kunjungan rawat jalan berulang di Instalasi Rawat Jalan Rumah Sakit Samarinda Medika Citra. Kesimpulan keseluruhan, dari ketiga variabel independen Proses Bisnis, Perceived Value dan Database Management berpengaruh secara simultan terhadap Loyalitas Pasien Rawat Jalan Rumah Sakit Samarinda Medika Citra. Saran kepada pihak rumah sakit agar memberikan pembinaan staf khususnya yang bersentuhan langsung dengan pasien terkait komunikasi interpersonal, kesopanan, dan keramahan terhadap pasien.Kata kunci: Loyalty triangle, proses bisnis, perceived value, database management, rawat jalan
Determinants of Outpatient Patient Loyalty Based on the Loyalty Triangle at Samarinda Medika Citra Hospital in 2025 Bambang, Ayu Wulansari; Baso, Bachtiar; Satrianegara, Faiz; Hasnany, Hasnany; Latu, Saparuddin; Mahmudah, Rifa’atul; Patarai, Muhammad Idris
INHEALTH : INDONESIAN HEALTH JOURNAL Vol. 4 No. 2 (2025): INHEALTH JOURNAL
Publisher : CV. Eureka Murakabi Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56314/inhealth.v4i2.352

Abstract

The Loyalty Triangle is a crucial framework influencing patient loyalty in hospitals, comprising business process variables, perceived value, and database management. This study aims to analyze the determinants of outpatient patient loyalty at Samarinda Medika Citra Hospital. Conducted with a quantitative research design and a cross-sectional approach, the research involved 150 respondents selected through purposive sampling. Data analysis utilized the Spearman Rank test to explore relationships between variables, while ANOVA and logistic regression tests assessed the impact of independent variables on patient loyalty. The Spearman test results indicated strong correlations: business processes (p = 0.718), perceived value (p = 0.842), and database management (p = 0.751) were all significantly related to patient loyalty. Multiple linear regression analysis further revealed that business processes (p = 0.086), perceived value (p = 0.081), and database management (p = 0.071) each significantly affect loyalty. The ANOVA test yielded an F-value of 106.510 with a significance level of 0.001, confirming the model's effectiveness. The study concludes that enhancing business processes, perceived value, and database management can significantly improve patient loyalty. It is recommended that the hospital invest in staff training to improve interpersonal communication and service quality for patients and their families.
Co-Authors Baso, Bachtiar Hasnany, Hasnany Mahmudah, Rifa’atul Patarai, Muhammad Idris Saparuddin Latu Satrianegara, Faiz