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All Journal Prosiding University Research Colloquium
Putachote, Nitipon
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Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Influence of Personal Traits, School Environment, and Social Environment on Teachers' Work Stress in Honghe Vocational and Technical College Bai, Xutong; Putachote, Nitipon
Prosiding University Research Colloquium Proceeding of The 20th University Research Colloquium 2025: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study takes teachers in vocational and technical schools as the research object, and discusses the influence of general demographic data, personal traits, school environment, and social environment on work stress. This paper uses quantitative research methods and various statistical methods, including descriptive analysis, correlation analysis, and regression analysis, to investigate the relationship among demographic variables, personal traits, school environment, social environment, and work stress. Finally, based on these findings, some suggestions are put forward. The results of this study provide theoretical support for vocational and technical schools to help teachers formulate effective strategies to manage work stress in the current employment environment. By paying attention to key factors such as demographic variables, personal traits, school environment, and social environment, this research offers a theoretical basis for alleviating work stress and improving the well-being of vocational and technical school teachers.
The Factors Influencing Consumer Behavior Decision to Purchase Products in Walking Street Market in Chengdu City, China Yang, Chi; Putachote, Nitipon
Prosiding University Research Colloquium Proceeding of The 20th University Research Colloquium 2025: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This study examines the factors influencing consumer purchase decision-making in the Walking Street Market of Chengdu, China, focusing on demographic characteristics and the Marketing Mix 7Ps (Product, Price, Place, Promotion, People, Process, and Physical Evidence). A quantitative survey methodology was employed, with data collected from 450 consumers through structured questionnaires using convenience sampling. The collected data were analyzed using descriptive statistics (e.g., mean, standard deviation) and inferential statistics (e.g., t-tests, ANOVA, and multiple regression) to test the hypotheses at a 95% confidence level. The results indicate that age and education significantly impact purchase decisions, while gender, occupation, and monthly income show no significant effects. Among the 7Ps, Product, Price, Place, and Physical Evidence exhibit significant positive influences on purchase decisions, whereas Promotion, People, and Process are not significant. The findings provide practical recommendations for vendors and market managers to optimize marketing strategies and enhance consumer purchase intentions and market competitiveness.
Co-Authors Bai, Xutong Yang, Chi