Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Business Innovation and Entrepreneurship Journal
Mubarok, Teten Mohammad Sapril
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Brand Image and Customer Satisfaction on Manasta Customer Loyalty Anwar, Syifa Zakiyah; Mubarok, Teten Mohammad Sapril; Herlianti, Anggun Oktavia
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.947

Abstract

This study aims to determine and analyze the effect of brand image and customer satisfaction on Manasta Catering customer loyalty. Data was collected using q questionnaire distribution techniques using a Likert scale. the population in this study was obtained from manasta catering customer data in 2023, namely 400 customers. the sample was selected using the simple random sampling method and obtained a sample of 80 respondents using the Slovin formula. In this study using the classic assumption test, multiple linear analysis, and hypothesis testing. The hypothesis testing consists of the t test, f test and the coefficient of determination. The results stated that the brand image variable has an influence on customer loyalty of 58.7%, and the customer satisfaction variable has a significant value on customer loyalty of 41.2%. This means that the relationship between brand image and satisfaction with customer loyalty is 55.8%, which means that the hypothesis is accepted.
The Influence of the Ability to Recognize Opportunities on Entrepreneurial Success is Controlled by the Availability of Resources Dhimas, Arya; Herlianti, Anggun Oktavia; Mubarok, Teten Mohammad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.949

Abstract

The ability to recognize opportunities is one of the key factors in entrepreneurial success. This ability encompasses other aspects that can contribute to entrepreneurial success, such as the availability of resources. The purpose of this study was to determine the influence of opportunity recognition ability on entrepreneurial success, moderated by resource availability, among small and medium-sized enterprises (SMEs) of retail or traditional merchants in Leles District, Garut Regency. This research employed a quantitative correlational and causal method to examine the relationship between two variables mediated by another variable. The sample consisted of SMEs of retail or traditional merchants in Leles District, Garut Regency. Data was collected using a questionnaire adapted and modified from Karuhanga (2022) and Chang & Chen (2020). The results showed that there is a significant influence of Opportunity Recognition Ability on Entrepreneurial Success. However, Resource Availability was not proven to moderate this relationship. The overall research model in explaining Entrepreneurial Success indicated relatively weak influence. Recommendations are provided for future research, including exploration on a larger business scale.
The Influence of Self-Efficacy on Entrepreneurial Intention (A Study on University Students in Bandung City) Rahmawati, Anisa; Solihat, Asri; Mubarok, Teten Mohammad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.985

Abstract

The high level of unemployment has required various parties to try to foster an entrepreneurial spirit in the community, especially university students. One way to overcome the problem of unemployment and improve the Indonesian economy is to increase the spirit of entrepreneurship and increase individual confidence in facing all the obstacles that occur to becoming an entrepreneur. In addition, entrepreneurship programs are expected to improve the Indonesian economy and create young entrepreneurs with undergraduate backgrounds that can help the government reduce unemployment. This study aimed to determine self-efficacy's effect on entrepreneurial intentions among students in Bandung City. This study is intended to examine the impact of self-efficacy on entrepreneurial intentions. This study's population was students pursuing undergraduate education in Bandung City. This type of research is quantitative research with a descriptive approach. The sample used in this study was 400 respondents distributed via Google Forms and then processed using SPSS statistics 26 using a purposive sampling technique. The analytical tools used in this study are classical assumption tests, simple linear regression, and hypothesis testing. The results stated that the self-efficacy variable has a positive and significant effect of 63% on entrepreneurial intention. While the remaining 37% is influenced by other variables not mentioned in this research model.
Co-Authors Anisa Rahmawati Anwar, Syifa Zakiyah Dhimas, Arya Herlianti, Anggun Oktavia Solihat, Asri