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Solihat, Asri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Influence Internal Locus of Control toward Opportunity Recognition through Entrepreneurial Intention Al Jauzi, Mohamad Refi Alamsyah; Isnawati, Isnawati; Supriyadi, Didit; Solihat, Asri; Permana, Intan
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.932

Abstract

The concept of opportunity recognition refers to the process of identifying potential business opportunities by individuals. In recent years, the agricultural industry sector has exhibited the lowest rate of growth in comparison to other industrial sectors. The objective of this research is to enhance the capacity to analyse business opportunities with entrepreneurial intentions and self-control, with a view to developing future businesses. In this study, researchers utilised a combination of electronic mail and in-person interviews, employing a random sample of 708 individuals. The survey garnered a response rate of 84%, resulting in a total of 75 respondents who provided ratings for all items. The research instrument employed was a questionnaire comprising Likert scale statements, which were distributed through both online and direct channels, with physical questionnaires being provided to respondents. The analysis of the data was conducted using structural equation modelling (SEM). The research findings are accurate and reliable, with a significance level of 95%. The results of this study demonstrate that internal locus of control influences opportunity recognition through entrepreneurial intention. Furthermore, the results indicate that internal locus of control functions as a regulatory factor in the development of a business, entrepreneurial intention serves as a motivating factor for the establishment of a business in the future, and the ability to analyse potential business opportunities.
The Effect of Service Quality and Price towards Repurchase Intention Saadah, Imas; Inayah, Wulan Nur; Supriyadi, Didit; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.934

Abstract

Repurchase interest is an activity that occurs between consumers and companies in buying and selling transactions which characterizes a company's success in marketing its products. If repurchase interest is low, there will be a decrease in sales performance. The purposes of the study were understanding the service quality and price on repurchase intention as a marketing phenomenon. The population of this study was Indonesian Society, at least Shinzui consumers who have used Shinzui products. The survey was sent online and face to face 678 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The tecnique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable at 95% degree. Based on the results of research on the analysis of repurchase intention influenced by service quality and price. It is hoped that this research will be useful, especially for stakeholders in conducting research aimed at developing their companies.
Analyzing the Role of Knowledge, Family Influences, and Personality in Shaping Entrepreneurial Behavior Mutmainah, Arum; Solihat, Asri; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.939

Abstract

This study aims to examine the influence of entrepreneurial knowledge, family factors, and personality on interest in entrepreneurship among students of the Faculty of Entrepreneurship, Garut University. This study used quantitative with a descriptive approach. The sample used was 201 respondents who were distributed using a questionnaire through Google Forms and processed using the SPSS version 26 statistical application using a simple random sampling technique. The data was analyzed by multiple linear regression analysis and hypothesis testing. The results of the study showed that the Entrepreneurship Knowledge Variable had a significant influence of 13,860 on interest in entrepreneurship; Family factors also have a significant influence on interest in entrepreneurship of 11,943; and personality variables had a significant influence on interest in entrepreneurship of 12,998. Entrepreneurial knowledge variables, family factors, and personality have an influence of 97% on interest in entrepreneurship, and the remaining 3% is influenced by other variables.
Influence of Electronic Word of Mouth on Consumer Purchase Intentions: A Brand Image Perspective Dinar, Anisa Mesa; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.943

Abstract

This research is intended to test the influence of electronic word of mouth (E-WOM) on online purchase intention through brand image. The population in the research is potential luxury crime consumers with an unknown population size. This type of research is quantitative research which is included in the category of non-experimental research or survey with a correlational approach. The sample used in this research was 96 respondents who were distributed using offline and on line questionnaire which were then processed using SPSS software to test the validity and reliability of the instrument as well as SmartPLS software to carry out data analysis. The analysis used in this research is the outer model and inner model. The aim of this research is to determine the influence of E-WOM on on line purchase intention, the influence of E-WOM on brand image, the influence of brand image on online purchasing interest and finally the influence of E-WOM on online purchase intention through brand image. The research results show that E-WOM has an influence on online purchase intention by 65.6%, E-WOM has an influence on brand image by 24%, brand image has an influence on online purchase intention by 24% and E-WOM has an influence on online purchase intention through brand image by 6.8%.
The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z Soni, Mohammad; Solihat, Asri; Adiansyah, Adi; Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.957

Abstract

The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.
Entrepreneurs' Perceptions of the Role of Social Media in Increasing Business Competitiveness Solihat, Asri; Isnawati, Isnawati; Adiansyah, Adi; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.963

Abstract

The involvement of an active entrepreneurial community in utilizing social media can increase the effectiveness of the creative economy in the region. The purpose of this study is to analyze the use of social media to enable entrepreneurs to reach a wider audience. The research method uses a qualitative approach with a qualitative descriptive study design, sampling techniques in qualitative descriptive research often use purposive sampling. Data analysis techniques are carried out in a qualitative descriptive manner, prioritizing understanding meaning and phenomena rather than just measurement. The results of this study indicate that social media plays a role in increasing business competitiveness in the environment, social media has a complex role in improving the business sector of entrepreneurs. Social media as a tool, but a detailed understanding of how to use and design interactions is also needed to build strong relationships with consumers. Therefore, the wise use of social media can increase business competitiveness for the sustainability and growth of every entrepreneur's business.
The Effect of Product Differentiation and Service Quality Satisfaction on Consumer Satisfaction Isnawati, Isnawati; Adiansyah, Adi; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Solihat, Asri; Soni, Mohammad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.965

Abstract

The importance of understanding the complex dynamics between product differentiation, service quality, and consumer satisfaction in the ever-evolving digital era. Service quality is associated with purchasing decisions, where consumers are more likely to be satisfied if the company provides services that meet or exceed consumer expectations. The purpose of this study is to identify and analyze consumer satisfaction from product differentiation and the quality of services that have been provided. The research method used is a quantitative descriptive study by analyzing the influence of consumer satisfaction, data collection techniques using observation and questionnaires, data analysis is carried out by testing validity, reliability and multiple linear regression. The results of data analysis show that the coefficients are interpreted that the constant value with a significance of 0.598 and the value of the dependent variable, namely Y, is 0.00. The coefficients in the variable coefficient model, in particular, help reveal the dynamics of the relationship when the influence of the independent variable on the dependent variable varies depending on time or other conditions. Therefore, Service satisfaction from product diversity also provides an optimal impact on people's lives.
Social Entrepreneurship and its Impact on Sustainable Development Goals (SDGs) Lindayani, Lindayani; Soni, Muhamad; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.971

Abstract

The challenges in implementing social entrepreneurship cannot be ignored. One significant barrier is the lack of understanding of the synergies and trade-offs between the various SDGs. Social and cultural barriers that can hinder the success of women entrepreneurs, especially in areas with strict traditional norms. The purpose of this study is to analyze the role of social entrepreneurship and its impact on sustainable development as an effort to explore opportunities to produce goods and services. The research method used is a case study is an approach commonly used in various disciplines, especially in the social and business fields, data collection techniques using in-depth interviews and observations that allow researchers to gain a more introspective and individual perspective, data analysis with triangulation includes observation, interviews and documentation studies. The results of this data analysis are that social entrepreneurship can have an impact on sustainable development with efforts to explore various social communities in improving skills in business but still have an impact in helping to create transparency and encourage community participation in sustainable development.
Analysis Planning “Viera” Business Silk Natural" Using Business Canvas Model Fauziah, Vera; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.973

Abstract

This research aiming to describe and analyze a Business Model with the Business Model Canvas Approach on Viera Sutra Alam which consists of 9 elements, there are: (1) Customer Segments, (2) Value Propositions, (3) Channels, (4) Customer Relationships, (5) Revenue Streams, (6) Key Resources, (7) Key Activities, (8) Key Partnership And (9) Cost Structures. This research approaches uses a qualitative with case study method. Data collection was carried out using interviews, observation and questionnaire techniques. The results of the analysis show that the Viera Silk Natural Canvas Business Model has changed after involving the customer's perspective through a questionnaire distributed on google form. The parts of Business Model Canvas that have changed are: Customer Segments, Value Propositions, Customer Relationships, Channels And Key Partners.
An Analysis of the 'Bringout' Fashion Business Plan Through the Business Model Canvas Approach Agustiani, Risma; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.975

Abstract

Bringout is a business operating in the fashion industry. Established in 2020, the company initially did not have a Business Model Canvas, which led to several issues in sales and marketing. This study aims to analyze the Business Model Canvas planning , which consists of nine building blocks: customer relationships , key partners , value proposition , customer segments , channels , revenue streams , key resources , key activities , and cost structure , in order to develop a new business model. The research method used is a qualitative case study approach. Several types of data are required for developing the business model. The first is the current business model, obtained through observation. The second is data collected by distributing questionnaires to consumers and individuals familiar with the Bringout product. Based on the analysis, one improvement made to Bringout's business model is in the customer segment , by targeting university students and employees aged 18 to over 35 years old. The analysis results highlight the importance of developing products that align with the defined target age group. As a result, several elements of the Bringout business were revised to foster innovation and improve sales performance.
Co-Authors ., Lindayani Adiansyah, Adi Agustiani, Risma Al Jauzi, Mohamad Refi Alamsyah Al-Asyari, Muhammad Akbar Anisa Rahmawati Dahlena, Alni Didit Supriyadi Dinar, Anisa Mesa Fadillah, Fahmi Fauziah, Vera Hamdani, Nizar Alam Inayah, Wulan Nur Isnawati Isnawati Lindayani, Lindayani Maolani, Rivaldy Maulani, Galih Abdul Fatah Mubarok, Teten Mohammad Sapril MUTMAINAH, ARUM Nugraha, Sukma Nurfauziah, Salma Fitri Permana, Intan Rahmasari, Dewi Saadah, Imas Safari, Shabina Meisya Andriani Soni, Mohammad Soni, Muhamad Sugiarto, Hendro