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All Journal Business Innovation and Entrepreneurship Journal Indonesian Journal of Community Empowerment
Nabila, Syifa Thahira
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Implementation of Green Business Strategy in Increasing Competitiveness of Manufacturing Companies Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Soni, Muhamad; Nabila, Syifa Thahira
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.969

Abstract

Business management is becoming crucial for manufacturing companies looking to increase their competitiveness in a market that is increasingly focused on sustainability. Climate change and the negative impact of industrial activities on the environment have pushed companies to adopt more sustainable business practices. The purpose of this study is to analyze environmentally friendly businesses in improving competency in the manufacturing sector. This research method uses qualitative descriptive itself providing a framework that allows researchers to understand and describe the social context and behavior of individuals or groups, data collection techniques with observation, and analysis of documentation studies, data analysis techniques using data reduction, data presentation and data verification through Nvivo 12 software. The results of the data analysis identified that consistency in implementing green marketing practices contributed greatly to positive results in marketing. The implementation of green business strategies in the manufacturing industry not only contributes to environmental sustainability. Therefore, implementing environmentally friendly business management encourages the creation of good competence in the business sector.
Human Resource Management (HRM) Training for Tobacco Entrepreneurs in Garut Regency Sapril Mubarok, Teten Mohamad; Gustari, Tresna Dita; Nabila, Syifa Thahira; Padilah, Azka Muhammad
Indonesian Journal of Community Empowerment (IJCE) Vol 6 No 3 (2025): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v6i3.1073

Abstract

This community service activity aims to enhance the understanding and skills of tobacco processing industry players in Garut Regency in human resource management (HRM) as well as to encourage the downstream processing of tobacco products. The activity involved local tobacco entrepreneurs who face the challenge of low local absorption due to the dominance of raw tobacco sales to outside regions. The method applied was face-to-face training held at Kafe Kopi Jaya, Garut, which included lectures, interactive discussions, and Q&A sessions. The results indicate an improvement in participants’ knowledge of competency-based HRM strategies, the importance of a conducive work environment, and sustained managerial support. The conclusion of this activity is that well-structured and relevant HRM training can improve employee competence, productivity, and organizational commitment, thereby supporting the sustainability and competitiveness of the tobacco processing industry in Garut.
Co-Authors Gustari, Tresna Dita Hamdani, Nizar Alam Maulani, Galih Abdul Fatah Padilah, Azka Muhammad Sapril Mubarok, Teten Mohamad Soni, Muhamad