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Implementation of Green Business Strategy in Increasing Competitiveness of Manufacturing Companies Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam; Soni, Muhamad; Nabila, Syifa Thahira
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.969

Abstract

Business management is becoming crucial for manufacturing companies looking to increase their competitiveness in a market that is increasingly focused on sustainability. Climate change and the negative impact of industrial activities on the environment have pushed companies to adopt more sustainable business practices. The purpose of this study is to analyze environmentally friendly businesses in improving competency in the manufacturing sector. This research method uses qualitative descriptive itself providing a framework that allows researchers to understand and describe the social context and behavior of individuals or groups, data collection techniques with observation, and analysis of documentation studies, data analysis techniques using data reduction, data presentation and data verification through Nvivo 12 software. The results of the data analysis identified that consistency in implementing green marketing practices contributed greatly to positive results in marketing. The implementation of green business strategies in the manufacturing industry not only contributes to environmental sustainability. Therefore, implementing environmentally friendly business management encourages the creation of good competence in the business sector.
Social Entrepreneurship and its Impact on Sustainable Development Goals (SDGs) Lindayani, Lindayani; Soni, Muhamad; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.971

Abstract

The challenges in implementing social entrepreneurship cannot be ignored. One significant barrier is the lack of understanding of the synergies and trade-offs between the various SDGs. Social and cultural barriers that can hinder the success of women entrepreneurs, especially in areas with strict traditional norms. The purpose of this study is to analyze the role of social entrepreneurship and its impact on sustainable development as an effort to explore opportunities to produce goods and services. The research method used is a case study is an approach commonly used in various disciplines, especially in the social and business fields, data collection techniques using in-depth interviews and observations that allow researchers to gain a more introspective and individual perspective, data analysis with triangulation includes observation, interviews and documentation studies. The results of this data analysis are that social entrepreneurship can have an impact on sustainable development with efforts to explore various social communities in improving skills in business but still have an impact in helping to create transparency and encourage community participation in sustainable development.