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Diwangkara, Agustio
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Sosialisasi Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (Streetsteamgroup) Diwangkara, Agustio; Soleh, Ahmad; Suwarni, Suwarni; Anggriani, Ida; Febrina, Tri
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6254

Abstract

Digital marketing has become an important tool in supporting the growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This research aims to examine the effectiveness of digital marketing socialization in MSMEs, particularly in the streetstemgroup sector. Streetstemgroups, which refer to groups of MSMEs operating in street areas or traditional markets, often face challenges in adopting digital technology. Through qualitative methods, this study analyzes the various socialization strategies implemented, including training, workshops, and the use of social media platforms. The results show that digital understanding and skills acquired through socialization have a significant impact in increasing the visibility and sales of streetstemgroup MSMEs. However, the successful implementation of digital marketing is also influenced by internal factors such as the commitment of entrepreneurs and external support from the government and community. This research suggests the need for continuous collaboration between the government, private sector and community to maximize the potential of digital marketing in empowering streetstemgroup MSMEs.
Peran Kerja Bakti Dalam Meningkatkan Kebersamaan Warga Rt 20 Rw 01 Pematang Gubernur Diwangkara, Agustio; Achmadalena, Mirda; Wardani, Desta Andriani Kusuma; Desita, Ridha Tri; Landa, Delta R; Tambunan, Dennis Rydarto; Suwarni, Suwarni; Soleh, Ahmad
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9141

Abstract

Community service cleaning activities (kerja bakti) are one of the main programs during the Community Service Program (KKN) in RT 20, RW 01 Kelurahan Pematang Gubernur aimed at improving environmental cleanliness and strengthening community togetherness. The work is carried out regularly once a week every Sunday in each neighborhood alley. This activity actively involves residents, boarding house occupants, and KKN students. The results show that kerja bakti not only positively impacts the physical cleanliness of the environment but also enhances social solidarity and a shared sense of responsibility. Despite some challenges such as limited time and cleaning tools, the activity runs effectively due to good coordination and participation. This study highlights the importance of kerja bakti as a means to strengthen the values of mutual cooperation and social capital at the local level.
Co-Authors Achmadalena, Mirda Ahmad Soleh Desita, Ridha Tri Febrina, Tri Ida Anggriani Landa, Delta R Suwarni Suwarni Tambunan, Dennis Rydarto Wardani, Desta Andriani Kusuma