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All Journal Jurnal Gotong Royong
Annisa, Okta Feranica
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Sosialisasi Meningkatkan Penghasilan Menggunakan Media Sosial Ibu Rumah Tangga di Majelis Taklim (Lingkar Barat) Masjid Al - Muttahid Annisa, Okta Feranica; Hidayah, Nenden Restu; Afriani, Sulisti; Anggriani, Ida
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6798

Abstract

Socialization activities at the Al-Muttahid Mosque (West Circle) Islamic boarding school aim to empower housewives with digital marketing skills that can increase family income. This socialization includes a basic understanding of digital marketing, use of major digital platforms such as social media and online marketplaces, as well as effective marketing strategies. Through a practical approach and case studies, it is hoped that participants can apply the knowledge gained to promote their products or services more widely and efficiently. The results of this activity are expected to improve housewives' digital marketing skills, expand market reach, and ultimately increase family income. This research uses participatory methods with direct observation and interviews to evaluate the effectiveness of this socialization
Co-Authors Hidayah, Nenden Restu Ida Anggriani Sulisti Afriani, Sulisti