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All Journal Prosiding University Research Colloquium Jurnal Ilmiah Sultan Agung
Sulistio, Eko
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Pertisipasi Petani Terhadap Pengelolaan Air Irigasi Di Desa Temuroso Fatah, Eriek Dhaniel; Sulistio, Eko; Sentani, Ari; Satrio, Eko Muliawan
Jurnal Ilmiah Penelitian Mahasiswa Vol 3, No 2 (2024): Juni 2024
Publisher : Jurnal Ilmiah Sultan Agung

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Irigasi merupakan hal terpenting dalam proses produksi bahan pangan. Sistem irigasiadalah suatu usaha penyediaan, pembagian, pengelolaan dan pengaturan air untukmeningkatkan produksi pertanian. Metode yang digunakan pada penelitian ini adalahdengan menggunakan survey dan wawancara dengan 10 responden yang berbedabeda.Hasil dari responden kemudian diolah menggunakan software Expert Choice V.11dengan membandingkan permasalah yang diuraikan oleh responden. Sehingga dapatdisimpulkan dari pengolahan data melalui software Expert Choice tersebut merupakananalisa yang sudah dilakukan tergolong aman dan tidak perlu dilakukan perhitungananalisa ulang dikarenakan menghasilkan nilai koefisien 0,02 dimana koefisien ≤ 0,1.Kata Kunci: Irigasi; Temuroso; Demak, Expert Choice V.11
Perceived Ease of Use, Usefulness, and Social Influence as Determinants of Consumer Purchase Intention Kurniastuti, Cahyani; Yuliyzar, Ismayudin; Pratama, Putra; Sulistio, Eko
Prosiding University Research Colloquium Proceeding of The 22nd University Research Colloquium 2026: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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This study investigates the influence of perceived ease of use, perceived usefulness, and social influence on consumers’ behavioral intention to purchase Nike footwear, with a focus on users based in Lippo Karawaci, Tangerang. A quantitative research design was employed using a structured questionnaire administered to 100 respondents who had previously purchased or used Nike shoes. The results indicate that all three independent variables exert a significant and positive effect on behavioral intention, with social influence emerging as the strongest predictor. The proposed model explains 92.5 percent of the variance in consumer purchase intention, demonstrating substantial explanatory power. These findings highlight the pivotal role of social dynamics such as peer influence and brand related social identity in shaping consumer decision-making in the global sportswear market. The study contributes theoretically by extending the application of the Technology Acceptance Model (TAM) to a non-digital product context, and practically by offering actionable insights for lifestyle brand marketing strategies, particularly in relation to influencer engagement and brand community development.
Co-Authors Ari Sentani, Ari Eko Muliawan Satrio, Eko Muliawan Fatah, Eriek Dhaniel Kurniastuti, Cahyani Putra Pratama Yuliyzar, Ismayudin