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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ivan Jaya
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Enhancing Understanding of AI-Based Digital Business Through Interactive Seminars for Information Technology Students Ade Sarah Huzaifah; Rossy Nurhasanah; Fanindia Purnamasari; Dedy Arisandi; Ivan Jaya
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vk045k91

Abstract

The development of artificial intelligence (AI) technology has become a major driver in the transformation of the digital business world, including in the startup sector. However, a deep understanding of AI integration into business models remains a challenge for students, particularly in the field of Information Technology (IT). This community service activity aims to enhance the knowledge and skills of IT students in designing strategic, ethical, and sustainable AI-based digital businesses. The implementation method involves a one-day educational seminar, including presentations, interactive discussions, simulations of Business Model Canvas (BMC) development, and evaluation through questionnaires. Evaluation results showed significant improvements: understanding of the BMC increased from 41% to 89%, understanding of AI startup concepts from 54% to 92%, ability to draft a business plan from 16% to 78%, and motivation for technology entrepreneurship from 68% to 90%. These findings indicate that an applied and participatory approach in seminars is effective in developing digital entrepreneurship capacity among IT students.
Digitalization Training for MSMEs to Increase Competitiveness in the Digital Era Sitohang, Ance Marintan D; Fachrudin, Khaira Amalia; Sibarani, Magdalena Linda Leonita; Ivan Jaya
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 1 (2025): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v10i1.18212

Abstract

MSMEs in Indonesia are the most important and strong pillars of economic development. Its role in driving the rate of economic growth and employment is huge. MSME MUA RiasaNeni is an MSME that operates in cosmetology services. The problems that occur with UMKM MUA RiasaNeni are the limited human resources of UMKM MUA RiasaNeni in creating interesting content on social media as promotional media, the limited supporting tools they have especially for the need to develop content, and the absence of financial bookkeeping that is used to record all financial transactions, for keeping records of all financial transactions precisely and systematically. The solution taken by the service team was to provide training to UMKM MUA RiasaNeni actors. Activities were carried out at PTPN IV Emplasmend Kebun Laras, Bandar Huluan District, Simalungun Regency.
Co-Authors Ade Sarah Huzaifah Ance Marintan D. Sitohang Dedy Arisandi Fanindia Purnamasari Khaira Amalia Fachrudin Rossy Nurhasanah Sibarani, Magdalena Linda Leonita