Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Penamas: Journal of Community Service Journal of Artificial Intelligence and Digital Business
Finas, Intan Sari
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pelatihan sales marketing untuk pemasaran jasa melalui promosi dan media sosial untuk menarik calon nasabah di PT. BPRS Madinah Lamongan Bilgies, Ana Fitriyatul; Finas, Intan Sari; Vironika, Della April
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1793

Abstract

The sales marketing training for service promotion through social media at Bank Madinah Lamongan aimed to enhance employees’ understanding and skills in utilizing social media to attract potential customers. This training employed a practical approach, focusing on using platforms such as Instagram, Facebook, and WhatsApp Business to promote financial service products. The methodology included material delivery, case studies, pre-tests and post-tests, and observation of participants’ performance. The results indicated a significant improvement in participants’ comprehension, with average scores increasing by 35% after the training. Participants also showed improved ability in managing social media, demonstrated by increased creativity in promotional content development. However, challenges such as limited time and resources in managing social media remain obstacles to be addressed. This training is expected to enhance Bank Madinah Lamongan’s competitiveness in attracting customers in the digital era. It is recommended that the bank strengthen its digital marketing resources and conduct regular evaluations to ensure the program’s sustainability.
Pengaruh Kemajuan Teknologi, Modal Minimal, dan Literasi Keuangan Terhadap Minat Belajar Investasi (pada mahasiswa program studi manajemen unisda lamongan) finas, intan sari; Pudyartono, Ir; Rozi, Ahmad Fathur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2393

Abstract

Penelitian ini bertujuan untuk menganalisis secara mendalam pengaruh kemajuan teknologi, modal minimal, dan literasi keuangan terhadap minat belajar investasi pada mahasiswa Program Studi Manajemen Universitas Islam Darul ‘Ulum (UNISDA) Lamongan. Latar belakang penelitian ini didasari oleh meningkatnya jumlah investor muda di Indonesia, yang sebagian besar berasal dari kalangan mahasiswa, seiring dengan berkembangnya teknologi dan akses informasi investasi yang semakin mudah. Penelitian menggunakan metode kuantitatif dengan pendekatan explanatory research, melibatkan 86 responden yang dipilih menggunakan teknik simple random sampling dari populasi mahasiswa manajemen UNISDA. Instrumen penelitian berupa kuesioner berskala Likert, yang kemudian diuji validitas dan reliabilitasnya, serta dianalisis menggunakan uji regresi linier berganda melalui SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial kemajuan teknologi (thitung = 13,314 > ttabel = 1,98), modal minimal (thitung = 3,800 > ttabel = 1,98), dan literasi keuangan (thitung = 3,636 > ttabel = 1,98) berpengaruh positif dan signifikan terhadap minat belajar investasi. Secara simultan, ketiga variabel memberikan pengaruh positif dan signifikan (Fhitung = 146,410 > Ftabel = 2,72) dengan kontribusi sebesar 93,7% terhadap variasi minat belajar investasi, sebagaimana ditunjukkan oleh nilai Adjusted R². Temuan ini menegaskan bahwa kemudahan teknologi, keterjangkauan modal awal, dan pemahaman keuangan yang memadai merupakan faktor kunci dalam membentuk minat mahasiswa untuk aktif mempelajari dan terlibat dalam kegiatan investasi.
Co-Authors Ana Fitriyatul Bilgies, Ana Fitriyatul Pudyartono, Ir Rozi, Ahmad Fathur Vironika, Della April