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All Journal Jurnal Wacana Ekonomi Indonesian Journal of Community Empowerment
Lestari, Amik Ayu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Relationship Of Tiktok Content Trends Regarding Tourism Travel To The Travel Interest Of Garut University Students Wufron, Wufron; Lestari, Amik Ayu; Nursifa, Dea
Jurnal Wacana Ekonomi Vol 24 No 2 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v24i2.42349

Abstract

This study aims to analyze the influence of TikTok content trends regarding travel on the travel interest of Garut University students. This study uses a quantitative approach method by examining the correlation of spearman rank with SPSS 26 data processing tools. The spearman rank correlation test is used to measure the relationship between two ordinal or interval variables. The test results showed a value of 82.5%, which means that there is a very strong relationship with a range between 80% - 100% between TikTok content trends regarding travel and travel interest of University of Garut students. With a sig value. 0.000 which is smaller than the alpha value of 0.05 indicates a positive relationship between TikTok content and the interest in traveling for University of Garut students.
Community Empowerment through the Formation of Tourism Awareness Groups (Pokdarwis) To Develop the Tourism Potential of Situ Cibuyut, Lewo Baru Village Fujianti, Wini Siti; Ardiani, Kamila Syifa; Lestari, Amik Ayu; Ramadan, Fajar Maulana; Pramudya, Muhammad; Sapari, Deden Dimas; Ul Ajilah, Assyiva; Fauzi, Annisa Salsabila
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 03 (2024): Indonesian Journal of Community Empowerment (August)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v5i3.1000

Abstract

Community empowerment through the establishment of a Tourism Awareness Group (Pokdarwis) in Lewobaru Village, Garut, has become a strategic initiative in the development of local tourism, especially in the tourist attraction of Situ Cibuyut. This study aims to analyze the impact of the formation of Pokdarwis on increasing community participation and village economic development. The research method used is qualitative with a descriptive approach. The results of the study show that the active participation of the community in Pokdarwis has succeeded in increasing collective awareness of the importance of maintaining and promoting local tourism potential. In addition, the synergy between the village government, the community, and other stakeholders has also proven effective in encouraging cultural preservation and creating new sustainable economic opportunities. This finding emphasizes the importance of the role of Pokdarwis as a driving force in the development of community-based tourism that is oriented towards improving the welfare of village communities.
Co-Authors Ardiani, Kamila Syifa Fauzi, Annisa Salsabila Fujianti, Wini Siti Nursifa, Dea Pramudya, Muhammad Ramadan, Fajar Maulana Sapari, Deden Dimas Ul Ajilah, Assyiva Wufron Wufron