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Gunardi, Effendy
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Decision Sciences, Operations Research & Management

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The Influence of Employer Branding and Career Development on the Interest of Job Candidates in Startup Companies Khairunnisah, Noni Antika; Gunardi, Effendy; Karmeli, Elly; Halik, Abdul
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8573

Abstract

This research aims to analyze the influence of employer branding and career development on the interest of job applicants in startup companies. The background of this research is based on the increasing competition for startup companies in recruiting the best talent amidst limited resources and an unestablished company image. The research method used is associative quantitative with a survey approach. Data was obtained from 120 respondents who were job seekers aged 20–35 years who were interested in working in startup companies. The sampling technique used purposive sampling and data analysis was carried out using multiple linear regression. The research results show that employer branding has a positive and significant effect on the interest of job applicants. Likewise, career development also has a positive and significant effect on the interest of job applicants. Simultaneously, these two variables have a significant effect on job applicant interest, with a coefficient of determination value of 48.6%. These findings indicate that startup companies need to develop a strong branding strategy and a structured career development system to increase their attractiveness in the eyes of potential applicants.
Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8994

Abstract

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.
Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9112

Abstract

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.
The Influence of Talent Management Strategy on Product Innovation and Marketing Performance Karmeli, Elly; Khairunnisah, Noni Antika; Gunardi, Effendy; Mujanah, Siti
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9018

Abstract

This study aims to analyze the influence of talent management strategy on product innovation and company marketing performance. Talent management strategy is seen as a strategic approach in human resource management that is oriented towards creating competitive advantage through the development, placement, and retention of talented individuals. Product innovation acts as a mediator that bridges the contribution of talent management to achieving optimal marketing performance. The research method used is quantitative with an explanatory approach. Data were collected through questionnaires distributed to 150 respondents consisting of HR, innovation, and marketing managers in medium and large manufacturing companies. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that talent management strategy has a positive and significant effect on product innovation and marketing performance. In addition, product innovation also has a significant effect on marketing performance and partially mediates the relationship between talent management strategy and marketing performance. This finding confirms that the effectiveness of talent management strategy has strategic implications for the company's ability to create innovative products and increase competitiveness in the market.
Co-Authors Abdul Halik I Made Suparta Iwan Setiawan Karmeli, Elly Khairunnisah, Noni Antika Kurnadi, Kurnadi Siti Mujanah