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All Journal Jurnal Al-Iqtishad Jurnal Gotong Royong
Khofifah, Fitri
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ASSET REVALUATION AS A MODERATION VARIABLE FACTORS THAT AFFECT THE VALUE OF THE COMPANY Khofifah, Fitri; Widyastuti, Emy
Jurnal Al-Iqtishad Vol 20, No 2 (2024): December 2024
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v20i2.32561

Abstract

This study aims to determine the effect of Liability, Investment Opportunity Set and Fixed Asset Intensity on Firm Value with Asset Revaluation as a moderating variable. The case study was conducted on manufacturing companies listed in the Jakarta Islamic Index (JII) for the 2017-2021 period. This study uses a quantitative approach with a population of 8 manufacturing companies whose shares are listed in the JII. The sample used was 40 selected through the Purposive Sampling method. This study uses secondary data analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results of the study indicate that liability has a positive insignificant effect on firm value, Investment Opportunity Set has a positive significant effect on firm value, Fixed Asset Intensity has a negative insignificant effect on firm value, asset revaluation cannot moderate liability, Investment Opportunity Set and Fixed Asset Intensity on firm value
Peningkatan Kompetensi Digital Marketing Bagi Wirausaha Muda Di Kota Bengkulu Tarigan, Heskyel Pranata; Khofifah, Fitri
Jurnal Gotong Royong Vol 3 No 1 (2026): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/goro.v3i1.11322

Abstract

The development of digital technology has brought about significant changes in the world of marketing, requiring businesses to possess digital marketing skills to enhance their competitiveness. Young entrepreneurs, as part of the creative economy, need to be competent in utilizing digital media as a means of product promotion and marketing. This community service activity aims to improve the digital marketing competency of young entrepreneurs in Bengkulu City through digital marketing education and training. The activity implemented through counseling, practical training, discussions, and mentoring related to the use of social media, promotional content creation, branding strategies, and the use of digital marketplaces. Participants consisted of young entrepreneurs with micro and small businesses in Bengkulu City. The results of the activity showed that participants experienced an increase in understanding and skills in using digital platforms as a product marketing medium. In addition, participants were also able to create more engaging promotional content and understand effective digital marketing strategies to increase consumer reach. This activity has a positive impact on increasing the knowledge, creativity, and readiness of young entrepreneurs to face business competition in the digital era. Therefore, digital marketing education and mentoring need to be carried out continuously so that young entrepreneurs can develop their businesses optimally through the use of digital technology.
Co-Authors Tarigan, Heskyel Pranata Widyastuti, Emy