Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sosiologi, Antropologi, dan Budaya Nusantara Priviet Social Sciences Journal
Masyitoh, Maulida
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Transformasi Digital Pemasaran Serat Daun Nanas Sebagai Pengembangan Usaha Mikro di Prabumulih Sununianti, Vieronica Varbi; Hapsari Ekonugraheni, Dyah; Alfatih, Andy; Mahriani, Retna; Dewi Sartika, Diana; Kurniawan, Rudy; Masyitoh, Maulida; Yanti, Mery
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5939

Abstract

Artikel ini menganalisis transformasi digital dalam pemasaran serat daun nanas sebagai upaya pengembangan usaha mikro di kota Prabumulih. Tujuannya untuk mengeksplorasi penerapan teknologi digital dalam memperkuat daya saing produk serat daun nanas di pasar global. Metode pengabdian kepada masyarakat yang dilakukan dengan melakukan sosialisasi dan pelatihan kapasitas komunitas lokal terkait pentingnya pemasaran digital yang dilanjutkan dengan praktik langsung dalam pembuatan iklan dan promosi produk melalui platform Instagram. Hasilnya pelaku usaha mikro serat daun nanas menunjukkan antusias tinggi dalam memanfaatkan media sosial dan platform e-commerce untuk memperluas jangkauan pasar, meningkatkan interaksi dengan konsumen, serta mempromosikan produk dengan lebih efektif dan efisien. Temuan ini mengindikasikan bahwa transformasi digital berhasil meningkatkan pengetahuan dan keterampilan pelaku usaha dalam mengelola bisnis mereka. Simpulan artikel ini menekankan pentingnya kolaborasi antara pemerintah, lembaga pendidikan, dan pelaku usaha dalam mendukung digitalisasi usaha mikro yang berpotensi mendorong perubahan sosial dan meningkatkan kesejahteraan ekonomi lokal di kota Prabumulih.
Development of the Gambo Jumputan Batik craft industry as a local potential in the Musi Banyuasin Region Oktanedi, Aldri; Masyitoh, Maulida
Priviet Social Sciences Journal Vol. 5 No. 9 (2025): September 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.611

Abstract

Toman Village has agricultural potential for development, one of which is the use of natural dyes from gambier sap waste as the main ingredient for batik dyes. Besides functioning as a natural dye, it also maintains the environmental ecosystem. The batik industry in Toman Village is growing rapidly; however, it faces many challenges in developing its business. Researchers studying this matter aim to analyze the problems faced by the Jumputan Gambo batik industry and formulate strategies for its development in Toman Village. A descriptive qualitative method with a case study strategy was used. The data in this study were collected through observations and in-depth interviews with each research participant. The results showed that the batik handicraft industry has great potential to develop and plays an important role in sustaining people's lives. However, its development has not been maximized and has not received significant support from related parties. The small batik industry faces many challenges in the form of non-optimal work productivity of craftsmen, slow regeneration, inability to engage in online marketing, and Jumputan batik Gambo cloth products are still fixated on traditional designs and colors or patterns, so that the market segment is limited and capital constraints. The efforts that can be made to develop batik include strengthening access to market information and financial aspects, increasing the competence of batik business actors to innovate and create new products or motifs, encouraging batik business actors to collaborate with other parties, and building partner commitments to mitigate market uncertainty.
PERUBAHAN SOSIAL EKONOMI DAN EKOLOGI DALAM UPAYA PENGELOLAAN SUB DAERAH ALIRAN SUNGAI PUSUR DI KABUPATEN KLATEN Yuanita Dwi Hapsari; Reftantia, Ghina; Kurniawan , Deni Aries; Masyitoh, Maulida; Rahmawati , Triana
SABANA: Jurnal Sosiologi, Antropologi, dan Budaya Nusantara Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sabana.v4i2.6104

Abstract

This study examines the social, economic, and ecological transformations in the management of the Pusur Sub-Watershed (Sub DAS) in Klaten Regency, with a focus on the distribution of actor roles and the contribution of local institutional arrangements. The research adopts a qualitative approach, utilizing data collection methods such as observation, in-depth interviews, and documentation across the upstream, midstream, and downstream areas of the sub-watershed. The findings reveal that multi-stakeholder engagement including local communities, regional governments, businesses, and non-governmental organizations has driven significant socio-ecological transformations. Social-institutional changes are evident in the increased collective awareness among residents to establish and participate in river conservation communities, such as the Pusur Institute, which functions as a collaborative platform across actors. Ecologically, improvements are observed through conservation practices in upstream recharge areas, waste reduction through waste banks, eco-friendly agriculture, and river tubing activities, which have transformed the river into both an ecological and recreational asset. Economically, the development of alternative livelihoods such as conservation farming, river tourism, and waste bank initiatives has provided supplementary income for local communities. These findings suggest that Sub-Watershed management based on community participation and strengthened local institutions can serve as an effective strategy for achieving sustainable development at the local level.
The role of women in Micro, Small, and Medium Enterprises (MSMEs): A case study of the Petho Cracker Business in Paremono Village, Magelang Regency Masyitoh, Maulida; Pratiwi, Endah Yusma; Oktanedi, Aldri; Hapsari, Yuanita Dwi
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.749

Abstract

This study aims to analyze the driving factors and strategic roles of women in Micro, Small, and Medium Enterprises (MSMEs) producing Petho crackers (Peyek Petho) in Paremono Village, Magelang Regency. Using a descriptive qualitative approach with data collection techniques, including in-depth interviews, participatory observation, and documentation studies, this study found that women's involvement is driven by four main factors: economic needs to support uncertain family income, family inheritance, and business regeneration; promising business opportunities; and skills acquired through social learning. Women play a central and integrated role in all business aspects from capital provision and production processes to marketing strategies encompassing manual, digital, and sales agent methods. The income contribution from this business is significant for fulfilling basic household needs, financing children's education, and meeting social obligations within the community. The study concludes that women's participation in MSME transcends economic activity; it is a potent form of empowerment that successfully reconfigures traditional gender roles. Through this venture, women have expanded their agency from the domestic to the public sphere, simultaneously acting as key agents in preserving the local culinary heritage and strengthening the village's economic identity.
Co-Authors Andy Alfatih Dewi Sartika, Diana Hapsari Ekonugraheni, Dyah Hapsari, Yuanita Dwi Kurniawan , Deni Aries Mery Yanti Oktanedi, Aldri Pratiwi, Endah Yusma Rahmawati , Triana Reftantia, Ghina Retna Mahriani Rudy Kurniawan Vieronica Varbi Sununianti, Vieronica Varbi Yuanita Dwi Hapsari