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All Journal JIMAKUKERTA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nugraha, Dafa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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SOSIALISASI TENTANG STRATEGI PEMASARAN PADA UMKM SIKAT SEPATU BENGKULU Nugraha, Dafa; Subakti, Harsen; Setiorini, Hesti
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 5 No. 1 (2025): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

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Abstract

Pengabdian ini bertujuan untuk memberikan dampak sosialisasi tentang peningkatan kapasitas usaha dan penguatnya pada UMKM Sikat Sepatu di Bengkulu. Kegiatan sosialisasi difokuskan pada peningkatan pemahaman manajemen usaha, strategi pemasaran digital, dan pengelolaan keuangan. Metode yang digunakan meliputi sosialisasi interaktif, simulasi, serta pendampingan teknis. Hasil penelitian menunjukkan bahwa sosialisasi memberikan dampak positif berupa peningkatan efisiensi operasional. Selain itu, penggunaan teknologi pemasaran melalui media sosial terbukti membantu UMKM dalam memperluas jangkauan pasar. Disarankan agar pendampingan teknis diperpanjang dan pelatihan lanjutan diberikan, terutama dalam manajemen keuangan dan pengelolaan stok. Akses terhadap modal dan teknologi juga perlu ditingkatkan melalui kolaborasi dengan lembaga keuangan dan pemerintah daerah.
Analisis Pengaruh Store Atmosphere Terhadap Keputusan Pelanggan dalam Pemilihan Toko Bangunan: Studi Kasus pada Depo Bangunan Nugraha, Dafa; Suryani, Ni Kadek; Pranajaya, I Kadek
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.9910

Abstract

This study aims to analyze the influence of store atmosphere on customer decisions in choosing a building materials store, with a focus on the dominant elements and other factors that can strengthen or weaken this influence. The research uses a qualitative approach with a case study method at Depo Bangunan Denpasar. Data were collected through observation, in-depth interviews with employees and customers, and documentation. Informants were selected using purposive sampling from individuals who understand store atmosphere and purchasing decisions. Analysis was performed using the Miles & Huberman model, which includes data collection, reduction, presentation, and conclusion drawing. The results show that store atmosphere plays a significant role in influencing customer decisions, particularly through store layout, lighting, and supporting facilities. These elements create comfort, ease of navigation, and a positive shopping experience. However, price and customer service factors also influence purchasing decisions, which can either strengthen or weaken the impact of the store atmosphere. The implications of this study contribute to building materials retail management in designing customer-experience-based marketing strategies. Enhancements to the store atmosphere, such as rearranging the layout, providing a children's playground, and adding parking lines, can encourage customer satisfaction and loyalty. This study fills a research gap by examining store atmosphere in the context of a building materials store, which has previously been more extensively studied in the food and beverage industry.
Co-Authors Pranajaya, I Kadek Setiorini, Hesti Subakti, Harsen Suryani, Ni Kadek