<![CDATA[The purpose of this research is to know the experiential marketing strategy for the development of experienceand to maintain the customer experience in Amana Tour & Travel Yogyakarta. Marketing a productessentially needs to know the sustainability and durability of the products on the market. Considering theubiquitous umroh service providers, strategies are needed to win the competition in a healthy manner. Inaddition, this strategy is used to be able to present a good experience in the customer's mind and is certainlyable to maintain and enhance the experience. After conducting research, it can be seen that the experientialmarketing strategy at Amana Tour & Travel Yogyakarta in general is to change the negative stigma of theUmrah travel agency that currently exists. This is done by Amana Tour & Travel through 3 ways whichare building good and strong brand architecture, presenting and maintaining a good customer experience,and bridging the presence of customer experience using experience providers. For building customerexperience and maintaining strategies, Amana Tour & Travel applies the principle of a flowing system.This principle emphasizes the ease and comfort of customers in a variety of services both when registeringthemselves, when on pilgrimage, and upon arrival in Indonesia. Amana Tour & Travel also implements afamilial system with the congregation by communicating as well as possible, one of which is by holdingreligious studies that also involve the wider community.]]>
