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All Journal Kinerja: Jurnal Ekonomi dan Manajemen (JIMBE)
Latief, Baharuddin
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Economics, Econometrics & Finance

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Pengaruh Kualitas Layanan, Harga, dan Promosi Terhadap Keputusan Pembelian Memilih Agen Travel pada PT. Asafa Global Wisata Amal, Muh. Ihsanul; Latief, Baharuddin; Aksan, Muhammad; Mahmud, Amir; Kalla, Rastina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.598

Abstract

This study was conducted with the aim of: (1) To determine the partial effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. (2) To determine the simultaneous effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This study uses primary data by distributing questionnaires to 114 customers as samples from PT. Asafa Global Wisata travel reports from August 2023 to June 2024 as many as 159 people, data collection was carried out from February to March 2025. Data were analyzed using Multiple Linear Regression analysis with the help of the SPSS Program. The results of the study show that (1) partially service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents (2) simultaneously service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This shows that with the implementation of increasingly better and continuously improved service quality, prices, and promotions, it will make prospective customers decide to choose PT. Asafa Global Wisata as their travel agent.
Pengaruh kemampuan, motivasi dan disiplin kerja terhadap kinerja anggota Polri Kepolisian daerah Sulawesi Selatan Haditama. R, Hendra; Rahman Mus, Abdul; Latief, Baharuddin
KINERJA Vol 20 No 4 (2023): November
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i4.13769

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kemampuan, motivasi dan disiplin kerja terhadap kinerja anggota Polri Kepolisian Daerah Sulawesi Selatan. Populasi yang dijadikan sasaran penelitian ini adalah pihak-pihak yang terkait dengan Kinerja Anggota Polri Kepolisian Daerah Sulawesi Selatan yang berjumlah 95 orang, dan seluruhnya merupakan responden dengan menggunakan model analisis Regresi Linear Berganda. Hasil penelitian ini menunjukkan bahwa semua variabel, yakni: kemampuan, motivasi dan disiplin kerja memiliki pengaruh yang positif dan signifikan secara simultan terhadap kinerja Anggota Polri Kepolisian Daerah Sulawesi Selatan. Sedangkan secara parsial ditemukan bahwa faktor lingkungan kerja yang memiliki pengaruh signifikan yang paling dominan terhadap kinerja Anggota Polri Kepolisian Daerah Sulawesi Selatan.
Co-Authors Aksan, Muhammad Amal, Muh. Ihsanul Amir Mahmud Haditama. R, Hendra Kalla, Rastina Rahman Mus, Abdul