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All Journal JAM : Jurnal Aplikasi Manajemen Bakti Cendana: Jurnal Pengabdian Masyarakat Golden Ratio of Mapping Idea and Literature Format Tata Kelola Asia Pacific Journal of Management and Education INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi (JIMBE) Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Southeast Asia Journal of Business, Accounting, and Entrepreneurship

Kalla, Rastina

Unknown Affiliation

Author-ID : 1996335

Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Nursing Social Sciences Other

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Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Pradana, Andi Fadel Pradana; Hasan, Sabri; Putra, Aditya Halim Perdana Kusuma; Kalla, Rastina
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.

Pengaruh Kompetensi, Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Dinas Pendidikan Kota Makassar Thalib, Najdah; Modding, Basri; Kalla, Rastina
Tata Kelola Vol. 11 No. 1 (2024): Januari - Juni
Publisher : Magister Manajemen Universitas Muslim Indonesia

Penelitian ini bertujuan: 1) Untuk menganalisis seberapa besar pengaruh kompetensi, motivasi, dan disiplin kerja terhadap kinerja pegawai Dinas Pendidikan Kota Makassar; 2) Untuk menganalisis seberapa besar pengaruh kompetensi terhadap kinerja pegawai; 3) Untuk menganalisis seberapa besar pengaruh motivasi terhadap kinerja pegawai Dinas Pendidikan Kota Makassar; 4) Untuk menganalisis seberapa besar pengaruh disiplin kerja terhadap kinerja pegawai ; dan 5) Diantara variabel kompetensi, motivasi, dan disiplin kerja, variabel manakah yang lebih dominan berpengaruh terhadap kinerja pegawai Dinas Pendidikan Kota Makassar. Data yang digunakan adalah data primer dan data sekunder. Populasi dalam penelitian adalah seluruh pegawai Dinas Pendidikan Kota Makassar yang berjumlah 157 orang pegawai dari lima bidang. Dengan menggunakan probability sampling, peneliti menggunakan sampel acak sederhana atau simple random sampling sehingga diperoleh sampel yakni 24 orang atau 15% dari populasi. Hasil penelitian menunjukkan bahwa: 1) Kompetensi, motivasi dan disiplin kerja bersama-sama mempunyai pengaruh positif dan signifikan terhadap kinerja pegawai Dinas Pendidikan Kota Makassar; 2) Kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai; 3) Motivasi berpengaruh positif dan signifikan terhadap kinerja pegawai; 4) Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai; dan 5) Variabel disipilin kerja merupakan variabel yang paling dominan mempengaruhi kinerja pegawai jika dibandingkan dengan variabel motivasi dan kompetensi pada Dinas Pendidikan Kota Makassar. This study aims: 1) To analyze how much the influence of competence, motivation, and work discipline on the performance of Education Department employees of Makassar City; 2) To analyze how much the influence of competence on the employee performance; 3) To analyze how much the influence of motivation on the employee performance; 4) To analyze how much the influence of work discipline on the employee performance; and 5) Among the variables of competence, motivation, and work discipline, which variable is more dominant in influencing the performance of Education Department employees of Makassar City. The data used are primary data and secondary data. The population in this study were all employees of Education Department of Makassar, with the total number 157 employees from five fields. By using probability sampling, the researcher used simple random sampling to obtain a sample of 24 people or 15% of the population. The findings show that: 1) Competence, motivation, and work discipline together have a positive and significant effect on the performance of Education Department employees of Makassar City; 2) Competence has a positive and significant effect on the employee performance; 3) Motivation has a positive and significant effect on the employee performance; 4) Work discipline has a positive and significant effect on the employee performance; and 5) Work discipline is the most dominant variable affecting employee performance when compared to the motivation and competence variables of Makassar City Education Department.

The Leadership Style Effect on The Job Satisfaction and The Performance Rahmat, Rahmat; Ramly, Mansyur; Mallongi, Syahril; Kalla, Rastina
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 1 (2019): March 2019
Publisher : AIBPM Publisher

This study aims to analyze the leadership style effect on job satisfaction, the leadership style effect on performance, the job satisfaction effect on performance and the leadership style through job satisfaction effect on performance. The results of the regression analysis show the equation: Y1 = 0.740X and Y2 = 0.226X + 0.601Y1. The path analysis results show the equation, Y2 = 0.671X. Hypothesis test results indicate that the leadership style has a significant positive effect on job satisfaction, the leadership style has a significant positive effect on performance, the job satisfaction has a significant positive effect on performance and the leadership style through job satisfaction significant positive effect on performance. Keywords: Leadership style, job satisfaction, performance.

Cocoa Cultivation Development to Improve the Economy of Farmers in Sidrap, South Sulawesi Parawansa, Ayu Kartini; Kalla, Rastina; Aslam, Annisa Paramaswary
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this study is to evaluate the impact of training and development programs on improving cocoa cultivation practices among farmers in Sidrap District, South Sulawesi, and to assess their knowledge and skills in disease control, productivity technology, and market strategies. This is a community-based intervention study using a mixed-methods approach, combining both qualitative and quantitative assessments to measure the impact of the training program. The study was conducted in the Betao Riawa Mampise farmer group in Sidrap District, South Sulawesi, from August 2024 to November 2024. The study involved 22 cocoa farmers from the Betao Riawa Mampise group. The participants were provided with extension sessions covering cocoa disease management, eco-friendly farming practices, and the use of technology for increased productivity. In addition, a digital marketing workshop was held to train farmers on utilizing platforms like Facebook and Tokopedia to sell cocoa products. Pre- and post-training assessments were conducted to measure improvements in knowledge and skills. A survey was also administered to evaluate the overall impact of the program. The training program effectively improved the farmers' knowledge of cocoa disease management, eco-friendly farming practices, and digital marketing strategies. This non-invasive approach could significantly enhance cocoa production and marketing, offering a sustainable way to increase income for cocoa farmers in Sidrap District. However, further support in technology access is necessary to ensure that all farmers benefit equally.

Pengaruh Kualitas Layanan, Harga, dan Promosi Terhadap Keputusan Pembelian Memilih Agen Travel pada PT. Asafa Global Wisata Amal, Muh. Ihsanul; Latief, Baharuddin; Aksan, Muhammad; Mahmud, Amir; Kalla, Rastina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.598

This study was conducted with the aim of: (1) To determine the partial effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. (2) To determine the simultaneous effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This study uses primary data by distributing questionnaires to 114 customers as samples from PT. Asafa Global Wisata travel reports from August 2023 to June 2024 as many as 159 people, data collection was carried out from February to March 2025. Data were analyzed using Multiple Linear Regression analysis with the help of the SPSS Program. The results of the study show that (1) partially service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents (2) simultaneously service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This shows that with the implementation of increasingly better and continuously improved service quality, prices, and promotions, it will make prospective customers decide to choose PT. Asafa Global Wisata as their travel agent.

Manajemen Kinerja Berbasis Teknologi Digital: Peluang dan Tantangan di Perguruan Tinggi Kota Makassar Kalla, Rastina; Tenriwaru; Syahnur, Muh. Haerdiansyah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1403

This study explores how transformational leadership shapes team commitment and fosters loyalty and engagement among academic and administrative staff in higher education institutions in Makassar, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews, non-participant observations, and documentation at three selected universities. The findings reveal that transformational leaders—such as rectors, deans, and department heads—play a vital role not only as policy makers but also as role models, facilitators, and motivators. By clearly communicating the institution’s vision, encouraging open dialogue, and empowering team members, these leaders cultivate a strong emotional connection between individuals and the organization. Key strategies identified include entrusting staff with leadership roles in strategic projects, offering open and meaningful recognition, and creating a collaborative work environment. These approaches were shown to enhance intrinsic motivation, strengthen a sense of belonging, and build long-term organizational commitment. The study highlights the significance of human-centered leadership in navigating the complex challenges faced by today’s higher education institutions.

Pengaruh Promosi Dan Biaya Kursus Terhadap Minat Belajar Siswa Pada Bimbingan Belajar Mecnesia Di Hertasning Makassar Arpiani; Kalla, Rastina; Sitti Rahmi Razak
Center of Economic Students Journal Vol. 8 No. 2 (2025): April-June (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i2.1205

Penelitian ini bertujuan untuk menguji pengaruh pengaruh promosi dan harga terhadap minat siswa pada Bimbingan Belajar Mecnesia di Hertasning Makassar.Jenis Penelitian yang dilakukan dalam peelitian ini yaitu kuantitatif dengan menggunakan data primer. Metode kuantitatif merupakan metode penelitian yang dilandaskan pada filsafat positivisme, digunakan untuk meneliti pada populasi atau sampel tertentu, pengumpulan data menggunkan instrumen penelitian, analisis data bersifat kuantitatif/statistik, dengan tujuan untuk menguji hipotesis yang telah ditetapkan. Metode Statistical Package for the Social Sciences (SPSS). Hasil penelitian menunjukkan bahwa: secara parsial, variabel bauran promosi berpengaruh positif dan signifikan terhadap minat belajar dan variabel biaya kursus berpengaruh positif dan signifikan terhadap minat belajar.

Pelatihan Dan Pengembangan Budidaya Tanaman Kakao Pada Petani Di Kabupaten Sidrap Sulawesi Selatan Parawansa, Ayu Kartini; Kalla, Rastina; Suaib, Syamsul Bachri; Hastuti, A. Rini
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.260-269

Kegiatan ini bertujuan untuk memberikan penyuluhan dan pelatihan tentang ilmu pertanian dan pemasaran. Sasaran peserta dari kegiatan ini adalah petani cokelat di Kabupaten Sidrap. Secara umum, peserta dapat diharapkan untuk sangat antusias mengikuti pemberian materi yang ditunjukkan dari ketekunan dan kedisiplinan dalam mengikuti setiap tahapan dalam kegiatan. Setiap peserta diharapkan mampu untuk meningkatkan produksi dan kualitas cokelat lokal serta meningkatkan pendapatan dan kesejahteraan petani kakao di daerah tersebut. Melalui kegiatan ini setiap peserta merasakan manfaat dari kegiatan in dan mengharapkan kegiatan seperti ini dapat diberikan secara rutin dan juga membawa khazanah baru bagi pengetahuan dan keterampilan mereka sehingga akan membantu mengembangkan potensi pertanian kakao di daerah Sidrap, dan memberikan kontribusi positif terhadap perekonomian daerah serta mengurangi kemiskinan di daerah tersebut.

Transforming Workplaces Through Diversity, Equity, and Inclusion: A Path to Employee Engagement and Commitment Kalla, Rastina; Alam, Roslina; Loreño, Dustin Tarinque
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.16

In Indonesia's tourism industry, where workforce diversity is high and service excellence is essential, the urgency to implement inclusive and equitable workplace practices is increasingly critical. Many tourism businesses still struggle to translate diversity, equity, and inclusion (DEI) efforts into meaningful employee outcomes, creating a pressing need for empirical investigation. This study aims to examine the influence of Diversity, Equity, and Inclusion on employee engagement and organizational commitment, incorporating psychological safety as a mediating variable and leadership style as a moderating variable. A quantitative research design was adopted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through purposive sampling from 350 employees in hotels, travel agencies, and hospitality services across Indonesia, all with at least one year of experience in the tourism sector. The analysis confirms that Diversity, Equity, and Inclusion significantly enhances employee engagement and commitment. Psychological safety serves as a robust mediator, while leadership style significantly strengthens these relationships. Furthermore, both engagement and commitment positively affect employee retention. The study’s novelty lies in modeling Diversity, Equity, and Inclusion as a higher-order construct and empirically testing its indirect and interaction effects in the context of Indonesia's tourism industry. These findings make theoretical contributions to the Diversity, Equity, and Inclusion literature and provide practical insights for promoting inclusive workplace policies that foster long-term workforce stability.

GEOGRAPHIC INFORMATION SYSTEM-BASED ASSESSMENT OF ENVIRONMENTAL CHALLENGES AND GREEN INFRASTRUCTURE PLANNING IN THE TALLO RIVER WATERSHED, MAKASSAR CITY Indrayani, Poppy; Djamaluddin, Ibrahim; Ritnawati, Ritnawati; Anugrah, Anugrah; Baso, Darwis; Hasnawi, Mursyid; Khaer, Miftahul; Asmeati, Asmeati; Honda, Hiroyuki; Kalla, Rastina; Meneisy, Ahmed M
INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY VOLUME 8, NUMBER 2, OCTOBER 2025
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/urbanenvirotech.v8i2.23083

Aims: This study aims to explore the key issues and potential for implementing Green Infrastructure (GI) in the Tallo River area of Makassar, the largest city in Eastern Indonesia. Given its strategic location near the city center and its extensive undeveloped wetlands, the Tallo River region presents a valuable opportunity for sustainable urban development. The research emphasizes the need for integrated planning that addresses natural, economic, and social dimensions, positioning the Tallo River as a multifunctional resource capable of delivering diverse environmental benefits. Methodology and results: Using Geographic Information Systems (GIS) as a decision support and spatial analysis tool, this study evaluates environmental and socio-economic characteristics of the Tallo River area within the Green Infrastructure framework. Spatial data were analyzed to identify and map existing ecological functions, climate adaptation potential, and flood mitigation capacities. Through this process, various GI components and their functions were classified, and priority zones for Green Infrastructure implementation were delineated based on overlapping environmental and social values. Conclusion, significance and impact study: The findings highlight the critical role of GIS in supporting integrated urban planning and environmental management. Conceptualizing the Tallo River area as a multifunctional green space offers a pathway to enhance ecological resilience, address climate risks, and improve urban livability. This study provides actionable insights for policymakers and urban planners, reinforcing the significance of spatial analysis in guiding sustainable development strategies in rapidly urbanizing regions.

Co-Authors Aditya Halim Perdana Kusuma Putra Putra Aksan, Muhammad Amal, Muh. Ihsanul Amir Mahmud Anugrah, Anugrah Arpiani Aslam, Annisa Paramaswary Asmeati Asmeati, Asmeati Ayu Kartini Parawansa Baso, Darwis Basri Modding Hasnawi, Mursyid Hastuti, A. Rini Honda, Hiroyuki IBRAHIM DJAMALUDDIN, IBRAHIM Khaer, Miftahul Latief, Baharuddin Loreño, Dustin Tarinque Mallongi, Syahril Meneisy, Ahmed M Nugraha , Rahmat Nurul Prima POPPY INDRAYANI, POPPY Pradana, Andi Fadel Pradana Rahmat Rahmat Ramly, Mansyur Regina Regina Ritnawati, Ritnawati Roslina Alam Sabri Hasan Sitti Rahmi Razak Suaib, Syamsul Bachri Syahnur, Muh. Haerdiansyah Thalib, Najdah

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