Garuda - Garba Rujukan Digital

Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Pradana, Andi Fadel Pradana; Hasan, Sabri; Putra, Aditya Halim Perdana Kusuma; Kalla, Rastina
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.

Pengaruh Kompetensi, Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Dinas Pendidikan Kota Makassar Thalib, Najdah; Modding, Basri; Kalla, Rastina
Tata Kelola Vol. 11 No. 1 (2024): Januari - Juni
Publisher : Magister Manajemen Universitas Muslim Indonesia

Penelitian ini bertujuan: 1) Untuk menganalisis seberapa besar pengaruh kompetensi, motivasi, dan disiplin kerja terhadap kinerja pegawai Dinas Pendidikan Kota Makassar; 2) Untuk menganalisis seberapa besar pengaruh kompetensi terhadap kinerja pegawai; 3) Untuk menganalisis seberapa besar pengaruh motivasi terhadap kinerja pegawai Dinas Pendidikan Kota Makassar; 4) Untuk menganalisis seberapa besar pengaruh disiplin kerja terhadap kinerja pegawai ; dan 5) Diantara variabel kompetensi, motivasi, dan disiplin kerja, variabel manakah yang lebih dominan berpengaruh terhadap kinerja pegawai Dinas Pendidikan Kota Makassar. Data yang digunakan adalah data primer dan data sekunder. Populasi dalam penelitian adalah seluruh pegawai Dinas Pendidikan Kota Makassar yang berjumlah 157 orang pegawai dari lima bidang. Dengan menggunakan probability sampling, peneliti menggunakan sampel acak sederhana atau simple random sampling sehingga diperoleh sampel yakni 24 orang atau 15% dari populasi. Hasil penelitian menunjukkan bahwa: 1) Kompetensi, motivasi dan disiplin kerja bersama-sama mempunyai pengaruh positif dan signifikan terhadap kinerja pegawai Dinas Pendidikan Kota Makassar; 2) Kompetensi berpengaruh positif dan signifikan terhadap kinerja pegawai; 3) Motivasi berpengaruh positif dan signifikan terhadap kinerja pegawai; 4) Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai; dan 5) Variabel disipilin kerja merupakan variabel yang paling dominan mempengaruhi kinerja pegawai jika dibandingkan dengan variabel motivasi dan kompetensi pada Dinas Pendidikan Kota Makassar. This study aims: 1) To analyze how much the influence of competence, motivation, and work discipline on the performance of Education Department employees of Makassar City; 2) To analyze how much the influence of competence on the employee performance; 3) To analyze how much the influence of motivation on the employee performance; 4) To analyze how much the influence of work discipline on the employee performance; and 5) Among the variables of competence, motivation, and work discipline, which variable is more dominant in influencing the performance of Education Department employees of Makassar City. The data used are primary data and secondary data. The population in this study were all employees of Education Department of Makassar, with the total number 157 employees from five fields. By using probability sampling, the researcher used simple random sampling to obtain a sample of 24 people or 15% of the population. The findings show that: 1) Competence, motivation, and work discipline together have a positive and significant effect on the performance of Education Department employees of Makassar City; 2) Competence has a positive and significant effect on the employee performance; 3) Motivation has a positive and significant effect on the employee performance; 4) Work discipline has a positive and significant effect on the employee performance; and 5) Work discipline is the most dominant variable affecting employee performance when compared to the motivation and competence variables of Makassar City Education Department.

The Leadership Style Effect on The Job Satisfaction and The Performance Rahmat, Rahmat; Ramly, Mansyur; Mallongi, Syahril; Kalla, Rastina
Asia Pacific Journal of Management and Education (APJME) Vol 2, No 1 (2019): March 2019
Publisher : AIBPM Publisher

This study aims to analyze the leadership style effect on job satisfaction, the leadership style effect on performance, the job satisfaction effect on performance and the leadership style through job satisfaction effect on performance. The results of the regression analysis show the equation: Y1 = 0.740X and Y2 = 0.226X + 0.601Y1. The path analysis results show the equation, Y2 = 0.671X. Hypothesis test results indicate that the leadership style has a significant positive effect on job satisfaction, the leadership style has a significant positive effect on performance, the job satisfaction has a significant positive effect on performance and the leadership style through job satisfaction significant positive effect on performance. Keywords: Leadership style, job satisfaction, performance.

Pengaruh Kualitas Layanan, Harga, dan Promosi Terhadap Keputusan Pembelian Memilih Agen Travel pada PT. Asafa Global Wisata Amal, Muh. Ihsanul; Latief, Baharuddin; Aksan, Muhammad; Mahmud, Amir; Kalla, Rastina
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 1 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i1.598

This study was conducted with the aim of: (1) To determine the partial effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. (2) To determine the simultaneous effect of service quality, price, and promotion on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This study uses primary data by distributing questionnaires to 114 customers as samples from PT. Asafa Global Wisata travel reports from August 2023 to June 2024 as many as 159 people, data collection was carried out from February to March 2025. Data were analyzed using Multiple Linear Regression analysis with the help of the SPSS Program. The results of the study show that (1) partially service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents (2) simultaneously service quality, price, and promotion have a positive and significant effect on Customer Decisions to choose PT. Asafa Global Wisata travel agents. This shows that with the implementation of increasingly better and continuously improved service quality, prices, and promotions, it will make prospective customers decide to choose PT. Asafa Global Wisata as their travel agent.

Manajemen Kinerja Berbasis Teknologi Digital: Peluang dan Tantangan di Perguruan Tinggi Kota Makassar Kalla, Rastina; Tenriwaru; Syahnur, Muh. Haerdiansyah
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1403

This study explores how transformational leadership shapes team commitment and fosters loyalty and engagement among academic and administrative staff in higher education institutions in Makassar, Indonesia. Using a qualitative descriptive approach, data were collected through in-depth interviews, non-participant observations, and documentation at three selected universities. The findings reveal that transformational leaders—such as rectors, deans, and department heads—play a vital role not only as policy makers but also as role models, facilitators, and motivators. By clearly communicating the institution’s vision, encouraging open dialogue, and empowering team members, these leaders cultivate a strong emotional connection between individuals and the organization. Key strategies identified include entrusting staff with leadership roles in strategic projects, offering open and meaningful recognition, and creating a collaborative work environment. These approaches were shown to enhance intrinsic motivation, strengthen a sense of belonging, and build long-term organizational commitment. The study highlights the significance of human-centered leadership in navigating the complex challenges faced by today’s higher education institutions.

Pelatihan Dan Pengembangan Budidaya Tanaman Kakao Pada Petani Di Kabupaten Sidrap Sulawesi Selatan Parawansa, Ayu Kartini; Kalla, Rastina; Suaib, Syamsul Bachri; Hastuti, A. Rini
Bakti Cendana Vol 8 No 2 (2025): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.8.2.2025.260-269

Kegiatan ini bertujuan untuk memberikan penyuluhan dan pelatihan tentang ilmu pertanian dan pemasaran. Sasaran peserta dari kegiatan ini adalah petani cokelat di Kabupaten Sidrap. Secara umum, peserta dapat diharapkan untuk sangat antusias mengikuti pemberian materi yang ditunjukkan dari ketekunan dan kedisiplinan dalam mengikuti setiap tahapan dalam kegiatan. Setiap peserta diharapkan mampu untuk meningkatkan produksi dan kualitas cokelat lokal serta meningkatkan pendapatan dan kesejahteraan petani kakao di daerah tersebut. Melalui kegiatan ini setiap peserta merasakan manfaat dari kegiatan in dan mengharapkan kegiatan seperti ini dapat diberikan secara rutin dan juga membawa khazanah baru bagi pengetahuan dan keterampilan mereka sehingga akan membantu mengembangkan potensi pertanian kakao di daerah Sidrap, dan memberikan kontribusi positif terhadap perekonomian daerah serta mengurangi kemiskinan di daerah tersebut.

Transforming Workplaces Through Diversity, Equity, and Inclusion: A Path to Employee Engagement and Commitment Kalla, Rastina; Alam, Roslina; Loreño, Dustin Tarinque
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.16

In Indonesia's tourism industry, where workforce diversity is high and service excellence is essential, the urgency to implement inclusive and equitable workplace practices is increasingly critical. Many tourism businesses still struggle to translate diversity, equity, and inclusion (DEI) efforts into meaningful employee outcomes, creating a pressing need for empirical investigation. This study aims to examine the influence of Diversity, Equity, and Inclusion on employee engagement and organizational commitment, incorporating psychological safety as a mediating variable and leadership style as a moderating variable. A quantitative research design was adopted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Data were collected through purposive sampling from 350 employees in hotels, travel agencies, and hospitality services across Indonesia, all with at least one year of experience in the tourism sector. The analysis confirms that Diversity, Equity, and Inclusion significantly enhances employee engagement and commitment. Psychological safety serves as a robust mediator, while leadership style significantly strengthens these relationships. Furthermore, both engagement and commitment positively affect employee retention. The study’s novelty lies in modeling Diversity, Equity, and Inclusion as a higher-order construct and empirically testing its indirect and interaction effects in the context of Indonesia's tourism industry. These findings make theoretical contributions to the Diversity, Equity, and Inclusion literature and provide practical insights for promoting inclusive workplace policies that foster long-term workforce stability.

Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Pradana, Andi Fadel Pradana; Hasan, Sabri; Putra, Aditya Halim Perdana Kusuma; Kalla, Rastina
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.

Sosialisasi Literasi Keuangan Pada Usaha Tani Parawansa, Ayu Kartini; Regina, Regina; Nugraha , Rahmat Nurul Prima; Kalla, Rastina; Aslam, Annisa Paramaswary
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 1 Issue No. 2: January 2024
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v1i2.20241

Peningkatan literasi keuangan di kalangan petani menjadi kunci dalam memperkuat perekonomian mereka serta mendukung pertumbuhan ekonomi secara keseluruhan. Melalui sosialisasi literasi keuangan yang dihadiri oleh 52 petani, ditemukan bahwa tingkat literasi keuangan perlu ditingkatkan guna membantu masyarakat dalam memahami perencanaan keuangan dan membuat keputusan keuangan yang bijaksana. Inklusi keuangan juga memiliki peran penting dalam aspek sosial ekonomi, seperti mendorong pertumbuhan ekonomi, mengurangi kemiskinan, dan mengurangi kesenjangan ekonomi masyarakat. Literasi keuangan juga membantu pemerinta dalam mencapai Indonesia Emas 2045. Pemerintah perlu memberikan perhatian lebih terhadap peningkatan literasi keuangan secara menyeluruh, termasuk melalui pendidikan di sekolah dasar. Diharapkan, upaya ini dapat mendukung kebijakan pemerintah dan meningkatkan pemahaman petani tentang keuangan pribadi, seperti pengelolaan hutang, perencanaan keuangan, dan investasi. Melalui peningkatan literasi keuangan, diharapkan masyarakat, khususnya para petani, dapat membuat keputusan keuangan yang tepat untuk mencapai tujuan finansial mereka secara lebih baik.

Literasi Keuangan dan Pertanian Kakao Berkelanjutan Ayu Kartini Parawansa; Aslam, Annisa Paramaswary; Kalla, Rastina
Jurnal Riset Rumpun Ilmu Tanaman Vol. 4 No. 2 (2025): Oktober : JURRIT: Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v4i2.8668

Cocoa farming is one of the plantation subsectors that plays a strategic role in Indonesia’s economy, as it contributes to increasing farmers’ income, national exports, and the development of the chocolate processing industry. Indonesia is recognized as one of the world’s largest cocoa producers, with major production areas located in Sulawesi, particularly South Sulawesi, Central Sulawesi, and Southeast Sulawesi. However, the sustainability of cocoa farming still faces various challenges, such as low crop productivity, the use of low-quality seedlings, suboptimal cultivation techniques, and the presence of pests and plant diseases. In addition, limited access to capital and the low level of farmers’ financial management skills also affect the sustainability of cocoa farming. Many farmers do not yet have proper farm financial record-keeping systems, making it difficult to manage production costs, cash flow, and farm capital planning. In this context, financial literacy becomes an important factor that can help farmers manage their farming activities more effectively and sustainably. This study aims to analyze the effect of financial literacy on the sustainability of cocoa farming and farmers’ welfare. The research employs a quantitative approach using a survey method involving 120 cocoa farmers in Sidenreng Rappang Regency (Sidrap), South Sulawesi. Data were collected through questionnaires and interviews and then analyzed using multiple linear regression analysis. The results indicate that financial literacy has a positive and significant effect on farm financial management and the sustainability of agricultural businesses. Farmers with higher levels of financial literacy tend to manage farm capital more effectively, maintain proper financial records, and improve farm productivity. Therefore, improving financial literacy can become

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