<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) constitute a fundamental component of the national economic framework, particularly in terms of employment generation and regional economic development. Despite their significance, many MSMEs encounter persistent challenges in designing and implementing business models that are both sustainable and responsive to dynamic market conditions. This study aims to systematically analyse the application of the Business Model Canvas (BMC) within the context of MSME development and management in Indonesia. Employing a systematic literature review methodology, this research synthesizes findings from 34 peer-reviewed articles and scholarly journals to assess the practical implementation of BMC components—including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure—within MSME operations. The results demonstrate that the BMC functions as an effective strategic framework, enabling MSMEs to conceptualize and structure adaptive and sustainable business models. Moreover, the adoption of BMC contributes to enhancing MSME competitiveness by fostering a more comprehensive understanding of customer value creation. The study concludes that while the BMC offers substantial benefits in strengthening MSME business practices, its successful implementation necessitates continued support in the form of mentoring and capacity-building initiatives. The findings are expected to provide valuable insights for scholars, practitioners, and policymakers engaged in the formulation of innovative, business model-oriented strategies for MSME development.]]>
