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All Journal Jurnal Dimamu Jurnal AbdiMU
Nurkamali AZ, Ahmad
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pendampingan terhadap Pelaku UMKM tentang Manfaat Teknologi Informasi Berbasis Ekonomi Syari’ah Wijana, Miki; Nurkamali AZ, Ahmad; Zahra, Fazrin Rainy; Melly, Melly
Jurnal AbdiMU (Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2025): Mei
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/abdimu.v5i1.1374

Abstract

Cinangsi Village is one of the villages located in the Cisitu Subdistrict, Sumedang Regency. A portion of the community works as home-based entrepreneurs, commonly referred to as Micro, Small, and Medium Enterprises (MSMEs). The marketing of their products is still carried out in traditional ways and has not yet utilized digital technology tools that are currently trending. The most prominent issue faced by MSME actors is that they do not know where to start when it comes to online marketing, mainly due to limited skills and understanding of digital technology. Through an approach that involves socialization, participation, and implementation, a three-stage method was applied: the preparation stage, which includes field surveys and communication; the implementation stage, which involves assistance and guidance; and the evaluation stage, which reviews the outcomes achieved. As a result, MSME actors are now able to package their products with attractive designs, promote them through social media, and market them online through popular marketplaces visited by potential customers.
Pengaruh Pengetahuan, Sikap dan Kepribadian terhadap Perilaku Anggota dalam Mengelola Keuangan Nuraminanti, Putri Syarah; Wazdi, Adi Indradi; Nurkamali AZ, Ahmad
Jurnal Dimamu Vol. 3 No. 2 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v3i2.954

Abstract

Based on the results of observations, that the background of this research is the decline in the number of members in the last 2 years and the lack of public knowledge of the Cooperative. This study aims to determine how knowledge, attitudes and personality influence the behavior of members of the IKOPIN Jatinangor Big Family Cooperative. The object of research in this thesis is members of the IKOPIN Jatinangor Big Family Cooperative. The type of research is quantitative associative with primary data and uses data collection techniques in the form of observations, interviews, literature studies and questionnaires. The sampling technique is non probability sampling with convenience sampling type. The population is all members in the IKOPIN Jatinangor Big Family Cooperative, totaling 1,147 people with a sample of 100 people. The results showed that there was a significant influence between knowledge on the behavior of members; there was a significant influence between attitudes towards member behavior; there is a significant influence between personality on member behavior and simultaneously there is a significant influence of knowledge, attitudes and personality on member behavior at the IKOPIN Jatinangor Big Family Cooperative.
Co-Authors Adi Indradi Wazdi Melly, Melly Nuraminanti, Putri Syarah Wijana, Miki Zahra, Fazrin Rainy