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Maulidayanti, Elsa Bela
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH HARGA, LOKASI, DAN FASILITAS TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING DI BEACH FOREST KLATAKAN SITUBONDO Maulidayanti, Elsa Bela; Wahyuni, Ika; Syahputra, Hendra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6519

Abstract

The results of direct effect hypothesis testing, using Smart PLS 3.2.8 software, show that Price does not have a significant effect on Consumer Satisfaction; Location has a significant positive effect on Consumer Satisfaction; Facilities have a positive but not significant effect on Consumer Satisfaction; Price have a positive but not significant effect on Consumer Loyalty; Location has a negative but not significant effect on Consumer Loyalty; Facilities have a positive but not significant effect on Consumer Loyalty; and Consumer Satisfaction has a significant positive effect on Consumer Loyalty. The results of indirect effect hypothesis testing show that Price has a positive but not significant effect on Consumer Loyalty through Consumer Satisfaction; Location has a significant positive effect on Consumer Loyalty through Consumer Satisfaction; and Facilities have a positive but not significant effect on Consumer Loyalty through Consumer Satisfaction.
Co-Authors Hendra Syahputra Ika WAHYUNI