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Analisis Semiotika Konsep Patriarki dalam Film “Ngeri-Ngeri Sedap” Karya Bene Dion Ginting, Christoper Arung; Vita, Nadra Ideyani
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 7, No 1 (2025): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v7i1.5936

Abstract

Movies not only function as entertainment but also as a medium of communication that represents social, cultural, and ideological realities. This study analyzes the concept of patriarchy in Bene Dion's film Ngeri-Ngeri Sedap using the Roland Barthes semiotic approach. With qualitative research methods and case studies, this study examines how signifiers such as dialogue, expression, and interaction between characters form signified that reflect the dominance of men in the Batak family. The myths built in this film reinforce the understanding that patriarchy is a natural and hereditary system. The results of the study show that this film features patriarchy as an integral part of Batak culture, where men play the role of the main decision-makers and women are positioned as followers. This representation is not only seen in the relationship between husband and wife but also in the dynamics between boys and girls. This study contributes to the study of communication and gender by opening up further discussions about how film as a medium can maintain or critique existing social structures.
Analisis Semiotika Konsep Patriarki Dalam Film “Ngeri-Ngeri Sedap” Karya Bene Dion Ginting, Christoper Arung; Ideyani, Nadra; Saakinah Tamsil, Ilma
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32139

Abstract

Melalui media, kita bisa mengetahui tentang realitas sosial yang sering sedang terjadi di luar dari jangkauan kita,film menjadi representasi mengenai realitas sosial melalui apa yang di saksikan oleh penonton,film mengandung semiotika sebagai seni yang diartikan dalam bentuk atau tanda-tanda yang ada didalamnya, komunikasi dalam film menjadi penghubung dari setiap jalannya cerita yang telah dirangkai dengan baik,komunikasi dalam film identik dengan Semiotika, dengan menggunakan konsep Roland Barthes yang meliputi Signifier,signified,sign konotatif(Mitos),konsep patriarki menggambarkan bahwa sebuah film berlatar belakang kebudayaan.