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All Journal Jurnal Ekonomi Perjuangan (JUMPER)
Syifaur Rohmah, Nabila
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Economics, Econometrics & Finance

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STRATEGI PEMASARAN KONTEN INSTAGRAM : ANALISIS WINEED.ID DALAM MENINGKATKAN INTERAKSI DAN KEPUTUSAN PEMBELIAN Syifaur Rohmah, Nabila; Taufik, Muchamad; Mubarok, Diki
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2254

Abstract

This study analyzes the content marketing strategy used by @Wineed.id to enhance consumer engagement and purchasing decisions through the social media platform Instagram. In its enterprise, @Wineed.id applies three key concepts—modern feel, public relations, and direct marketing—as approaches to building relationships with consumers. The research method used in this study is descriptive qualitative, with primary data obtained directly from key informants through interviews. Through interviews and document analysis, the findings indicate that the level of content views has a significant impact on sales performance.
Co-Authors Mubarok, Diki Taufik, Muchamad