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All Journal Jurnal Pendidikan Agama Islam Al-Thariqah Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Medika: Medika
Mubarok, Diki
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Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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STRATEGI PEMASARAN KONTEN INSTAGRAM : ANALISIS WINEED.ID DALAM MENINGKATKAN INTERAKSI DAN KEPUTUSAN PEMBELIAN Syifaur Rohmah, Nabila; Taufik, Muchamad; Mubarok, Diki
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2254

Abstract

This study analyzes the content marketing strategy used by @Wineed.id to enhance consumer engagement and purchasing decisions through the social media platform Instagram. In its enterprise, @Wineed.id applies three key concepts—modern feel, public relations, and direct marketing—as approaches to building relationships with consumers. The research method used in this study is descriptive qualitative, with primary data obtained directly from key informants through interviews. Through interviews and document analysis, the findings indicate that the level of content views has a significant impact on sales performance.
Pengaruh Kecerdasan Spiritual Dan Gaya Hidup Hedonisme Terhadap Manajemen Keuangan Pribadi Gen Z Febrianti, putri regina; Sudirman, Iman Fauzi; Mubarok, Diki; regina, putri
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 2 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Agustus 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ehw9ch85

Abstract

This study analyzes the impact of spiritual intelligence and hedonistic lifestyle on personal financial management in generation Z. This research aims to investigate the extent to which these two factors influence the financial management of the younger generation. Quantitative methods were applied in this study by involving 100 generation Z participants in the Tasikmalaya area who were selected through survey techniques. Data collection was carried out digitally using a Google Form questionnaire that utilized a Likert Scale of 1-5 to measure each indicator. Data analysis using SPSS 24 includes three main stages: instrument testing, classical assumption testing, and hypothesis verification. The research findings reveal that spiritual intelligence has a significant positive effect on financial management, while a hedonistic lifestyle tends to have a negative impact on personal financial management. These results are expected to provide valuable contributions in understanding the dynamics of financial management among generation Z, especially related to the role of spiritual aspects and consumptive lifestyles.
Edukasi Penanganan Pertama Luka Bakar di SMK PGRI 2 Cimahi Arifin, Ahmad; Deri Ramadhan, Muhammad; Jenab Septiani, Siti; Wati Nurmaulida, Risma; Ridwan, Aa; Amelia, Amelia; Dara Dinanti, Cristin; Mubarok, Diki; Zahra, Lutfia; Novianti Setiawan, Marselina; Kurniawan, Renaldi; Najwa, Shakira
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/hnmsn947

Abstract

Luka bakar adalah cedera pada kulit atau jaringan akibat paparan panas, listrik, gesekan, atau bahan kimia yang berisiko menimbulkan morbiditas dan mortalitas tinggi. Kurangnya pengetahuan menyebabkan penanganan awal yang keliru, misalnya mengoleskan pasta gigi atau minyak pada area luka. Kegiatan pengabdian ini bertujuan meningkatkan pengetahuan remaja tentang pertolongan pertama luka bakar melalui pendidikan kesehatan di SMK PGRI 2 Cimahi yang melibatkan 30 siswa. Metode yang digunakan berupa penyuluhan interaktif, diskusi, dan demonstrasi, disertai pengisian kuesioner Google Form sebelum (pre‑test) dan sesudah (post‑test) kegiatan. Hasil menunjukkan peningkatan signifikan tingkat pengetahuan, dengan rata‑rata skor pre‑test 55,8 dan post‑test 86,5. Pendidikan kesehatan terbukti efektif meningkatkan kesiapsiagaan remaja dalam memberikan pertolongan pertama yang tepat pada luka bakar. Disarankan kegiatan serupa dilakukan secara berkala dan dikembangkan dalam bentuk program sekolah siaga luka bakar untuk mencegah komplikasi dan meningkatkan keselamatan remaja di lingkungan pendidikan.
Analisis Kepuasan Nasabah Gen Z di Pondok Pesantren Idrisiyyah Tasikmalaya: Mengeksplor Dampak Mobile Banking dan Kualitas Layanan Meisivi, Fanya; Mubarok, Diki; Sudirman, Iman Fauzi
Jurnal Pendidikan Agama Islam Al-Thariqah Vol. 10 No. 2 (2025): Jurnal Pendidikan Agama Islam Al-Thariqah
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/althariqah.2025.vol10(2).23475

Abstract

This study investigates the influence of mobile banking and service quality on customer satisfaction among Generation Z at the Idrisiyyah Islamic Boarding School in Tasikmalaya. The rapid development of digital technology in the financial sector has led to the widespread use of mobile banking as an accessible and efficient platform for conducting banking transactions. Generation Z, having grown up in a digital environment, exhibits strong preferences for banking services that are fast, easy to use, and technologically integrated. At the same time, the quality of service—such as responsiveness, reliability, and security—remains a key determinant of customer satisfaction, even within traditional educational institutions like Islamic boarding schools. This research employed a quantitative approach using a survey method, with a sample of 100 Generation Z students selected from the Idrisiyyah Islamic Boarding School. The data were analyzed using multiple linear regression to assess the individual and joint effects of mobile banking and service quality on customer satisfaction. The results show that mobile banking has a positive and significant partial effect on satisfaction, indicating that ease of use, functionality, and personalization features are highly valued by young users. Furthermore, service quality demonstrated a dominant and statistically significant influence on satisfaction, especially in terms of responsiveness and assurance. Simultaneously, both variables together were found to significantly affect satisfaction levels, reinforcing the importance of integrating high-quality service delivery with digital innovations. The study concludes that improvements in both digital banking applications and service delivery are essential for meeting the expectations of young digital-native customers. Practically, banks should focus on upgrading technical features while also ensuring consistent and empathetic service interactions. Theoretically, the findings contribute to the existing literature by highlighting how user satisfaction is shaped in religious-based educational settings through a combination of digital convenience and service excellence
Menguatkan Pendidikan Islam dan Edukasi Digital Mahasiswa: Eksploring Pengaruh Komunikasi Pemasaran dan Media Sosial Instagram terhadap Brand Awareness Alfasi, Shebian; Sudirman, Iman Fauzi; Mubarok, Diki
Jurnal Pendidikan Agama Islam Al-Thariqah Vol. 10 No. 2 (2025): Jurnal Pendidikan Agama Islam Al-Thariqah
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/althariqah.2025.vol10(2).23488

Abstract

This study aims to analyze the influence of marketing communication and Instagram social media on brand awareness in the local culinary business PaPa Burjo and its implications for strengthening digital education from the perspective of Islamic Education. The research employs a quantitative approach using a survey method involving 100 respondents who are consumers of PaPa Burjo, selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression with SPSS version 26. The results indicate that marketing communication and Instagram social media simultaneously and partially have a significant effect on brand awareness, with Instagram social media showing a more dominant influence. These findings confirm that ethical, creative, and informative digital communication strategies align with the values of Islamic Education, particularly honesty (ṣidq), responsibility (amānah), and consumer education. This study contributes both theoretically and practically to the development of digital literacy and value-based marketing communication among students and local entrepreneurs within an Islamic educational framework.
Co-Authors ahmad arifin Alfasi, Shebian Amelia Amelia Dara Dinanti, Cristin Febrianti, putri regina Jenab Septiani, Siti Kurniawan, Renaldi Meisivi, Fanya Najwa, Shakira Novianti Setiawan, Marselina Ramadhan, Muhammad Deri Regina, Putri Ridwan, Aa Syifaur Rohmah, Nabila Taufik, Muchamad Wati Nurmaulida, Risma Zahra, Lutfia