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All Journal Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Ekonomi Perjuangan (JUMPER)
Mubarok, Diki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PEMASARAN KONTEN INSTAGRAM : ANALISIS WINEED.ID DALAM MENINGKATKAN INTERAKSI DAN KEPUTUSAN PEMBELIAN Syifaur Rohmah, Nabila; Taufik, Muchamad; Mubarok, Diki
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2254

Abstract

This study analyzes the content marketing strategy used by @Wineed.id to enhance consumer engagement and purchasing decisions through the social media platform Instagram. In its enterprise, @Wineed.id applies three key concepts—modern feel, public relations, and direct marketing—as approaches to building relationships with consumers. The research method used in this study is descriptive qualitative, with primary data obtained directly from key informants through interviews. Through interviews and document analysis, the findings indicate that the level of content views has a significant impact on sales performance.
Pengaruh Kecerdasan Spiritual Dan Gaya Hidup Hedonisme Terhadap Manajemen Keuangan Pribadi Gen Z Febrianti, putri regina; Sudirman, Iman Fauzi; Mubarok, Diki; regina, putri
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 2 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Agustus 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/ehw9ch85

Abstract

This study analyzes the impact of spiritual intelligence and hedonistic lifestyle on personal financial management in generation Z. This research aims to investigate the extent to which these two factors influence the financial management of the younger generation. Quantitative methods were applied in this study by involving 100 generation Z participants in the Tasikmalaya area who were selected through survey techniques. Data collection was carried out digitally using a Google Form questionnaire that utilized a Likert Scale of 1-5 to measure each indicator. Data analysis using SPSS 24 includes three main stages: instrument testing, classical assumption testing, and hypothesis verification. The research findings reveal that spiritual intelligence has a significant positive effect on financial management, while a hedonistic lifestyle tends to have a negative impact on personal financial management. These results are expected to provide valuable contributions in understanding the dynamics of financial management among generation Z, especially related to the role of spiritual aspects and consumptive lifestyles.
Co-Authors Febrianti, putri regina Regina, Putri Syifaur Rohmah, Nabila Taufik, Muchamad