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All Journal Jurnal Pendidikan Agama Islam Al-Thariqah Jurnal Ekonomi Perjuangan (JUMPER)
Mubarok, Diki
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Economics, Econometrics & Finance Education

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STRATEGI PEMASARAN KONTEN INSTAGRAM : ANALISIS WINEED.ID DALAM MENINGKATKAN INTERAKSI DAN KEPUTUSAN PEMBELIAN Syifaur Rohmah, Nabila; Taufik, Muchamad; Mubarok, Diki
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 1 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i1.2254

Abstract

This study analyzes the content marketing strategy used by @Wineed.id to enhance consumer engagement and purchasing decisions through the social media platform Instagram. In its enterprise, @Wineed.id applies three key concepts—modern feel, public relations, and direct marketing—as approaches to building relationships with consumers. The research method used in this study is descriptive qualitative, with primary data obtained directly from key informants through interviews. Through interviews and document analysis, the findings indicate that the level of content views has a significant impact on sales performance.
Analisis Kepuasan Nasabah Gen Z di Pondok Pesantren Idrisiyyah Tasikmalaya: Mengeksplor Dampak Mobile Banking dan Kualitas Layanan Meisivi, Fanya; Mubarok, Diki; Sudirman, Iman Fauzi
Jurnal Pendidikan Agama Islam Al-Thariqah Vol. 10 No. 2 (2025): Jurnal Pendidikan Agama Islam Al-Thariqah
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/althariqah.2025.vol10(2).23475

Abstract

This study investigates the influence of mobile banking and service quality on customer satisfaction among Generation Z at the Idrisiyyah Islamic Boarding School in Tasikmalaya. The rapid development of digital technology in the financial sector has led to the widespread use of mobile banking as an accessible and efficient platform for conducting banking transactions. Generation Z, having grown up in a digital environment, exhibits strong preferences for banking services that are fast, easy to use, and technologically integrated. At the same time, the quality of service—such as responsiveness, reliability, and security—remains a key determinant of customer satisfaction, even within traditional educational institutions like Islamic boarding schools. This research employed a quantitative approach using a survey method, with a sample of 100 Generation Z students selected from the Idrisiyyah Islamic Boarding School. The data were analyzed using multiple linear regression to assess the individual and joint effects of mobile banking and service quality on customer satisfaction. The results show that mobile banking has a positive and significant partial effect on satisfaction, indicating that ease of use, functionality, and personalization features are highly valued by young users. Furthermore, service quality demonstrated a dominant and statistically significant influence on satisfaction, especially in terms of responsiveness and assurance. Simultaneously, both variables together were found to significantly affect satisfaction levels, reinforcing the importance of integrating high-quality service delivery with digital innovations. The study concludes that improvements in both digital banking applications and service delivery are essential for meeting the expectations of young digital-native customers. Practically, banks should focus on upgrading technical features while also ensuring consistent and empathetic service interactions. Theoretically, the findings contribute to the existing literature by highlighting how user satisfaction is shaped in religious-based educational settings through a combination of digital convenience and service excellence
Menguatkan Pendidikan Islam dan Edukasi Digital Mahasiswa: Eksploring Pengaruh Komunikasi Pemasaran dan Media Sosial Instagram terhadap Brand Awareness Alfasi, Shebian; Sudirman, Iman Fauzi; Mubarok, Diki
Jurnal Pendidikan Agama Islam Al-Thariqah Vol. 10 No. 2 (2025): Jurnal Pendidikan Agama Islam Al-Thariqah
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/althariqah.2025.vol10(2).23488

Abstract

This study aims to analyze the influence of marketing communication and Instagram social media on brand awareness in the local culinary business PaPa Burjo and its implications for strengthening digital education from the perspective of Islamic Education. The research employs a quantitative approach using a survey method involving 100 respondents who are consumers of PaPa Burjo, selected through purposive sampling. Data were collected using structured questionnaires and analyzed using multiple linear regression with SPSS version 26. The results indicate that marketing communication and Instagram social media simultaneously and partially have a significant effect on brand awareness, with Instagram social media showing a more dominant influence. These findings confirm that ethical, creative, and informative digital communication strategies align with the values of Islamic Education, particularly honesty (ṣidq), responsibility (amānah), and consumer education. This study contributes both theoretically and practically to the development of digital literacy and value-based marketing communication among students and local entrepreneurs within an Islamic educational framework.
Co-Authors Alfasi, Shebian Iman Fauzi Sudirman Meisivi, Fanya Syifaur Rohmah, Nabila Taufik, Muchamad