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All Journal Literacy: Jurnal Pendidikan Ekonomi
Loho, Emilliano
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Economics, Econometrics & Finance Education

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ANALISIS IMPLEMENTASI DIGITAL MARKETING PADA USAHA RUMAH KAYU WOLOAN Loho, Emilliano; Watung, Sjeddie; Tiwow, Gilly; Kandori, Iwan
Literacy: Jurnal Pendidikan Ekonomi Vol. 6 No. 1 (2025): Juni
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/jpeunima.v6i1.12648

Abstract

The purpose of this study is to determine how digital marketing is implemented in the woloan wooden house business. The focus of the study includes how the implementation of digital marketing, supporting and inhibiting factors, and its effectiveness compared to traditional marketing methods. The method used is qualitative with data collection techniques through direct interviews with woloan wooden house businessmen. The results of the study show that digital marketing has the potential to expand market reach, including outside the region and abroad, although its use is still limited to social media without complex strategies such as SEO or paid advertising. The main supporting factors are easy access to technology and entrepreneurs' awareness of the importance of digital marketing, while limited technological knowledge and tight competition are the main obstacles. Digital marketing has proven to be more effective in reaching a wide market than traditional marketing, but increasing understanding and digital skills is needed. Keywords: Implementation of Digital Marketing, Wooden House Business
Co-Authors Gilly Marlya Tiwow Iwan Kandori Sjeddie Watung