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All Journal International Journal of Humanities Education and Social Sciences Jurnal Manajemen dan Bisnis International Journal of Economics and Management Research
Basyarul Ulya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Implementation of the Exemplary Method in Forming the Morals and Character of Class VII Students at SMP IT Ar Rojaq M. Fadli Ritonga; Basyarul Ulya; Betti Megawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1764

Abstract

This study aims to determine how the application of the exemplary method in shaping the morals and character of grade VII students at SMP IT Ar Rojaq. The research method used is descriptive qualitative, with data collection techniques in the form of observation, interviews, and documentation. The results of the study indicate that teachers at SMP IT Ar Rojaq actively apply the exemplary method in the educational process, both through attitudes, speech, and real actions in everyday life in the school environment. The exemplary behavior shown by teachers includes aspects of discipline, honesty, responsibility, politeness, and social concern. From the results of statements given to students as many as 50 respondents, it was found that exemplary behavior had a very good effect of up to 90%. The impact of implementing this method can be seen in changes in student behavior that are better in terms of morals and character. Supporting factors for the success of implementing this exemplary method include teacher commitment, a conducive school environment, and ongoing character development. Thus, the exemplary method has proven to be effective as a strategy in shaping students' morals and character, and can be used as the main approach in education based on Islamic values
Pengaruh Kualitas Produk dan Strategi Promosi Online terhadap Minat Beli Konsumen pada UMKM Kue Bawang Buk Masnah di Desa Pekan Tolan Muhammad Hasbi Sir; Basyarul Ulya; Jeni Sukmal
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i2.4584

Abstract

The purpose of this study is to analyze the influence of product quality and online promotion strategies on consumer buying interest in Kue Bawang Buk Masnah MSMEs in Pekan Tolan Village. In the increasingly growing digital era, MSMEs face great challenges in maintaining competitiveness. Therefore, understanding the factors that influence consumer buying interest is very important. The research method used is quantitative and the approach is the associative approach. The data collection process was carried out by distributing questionnaires for 30 consumers of Buk Masnah Onion Cake. Meanwhile, the data analysis technique used is multiple linear regression to measure the extent to which product quality and online promotion strategies affect consumer buying interest. The results of the study show that product quality has a positive and significant effect on consumer buying interest. Factors such as taste, texture, durability, and product packaging prove to play an important role in purchasing decisions. In addition, effective online promotion strategies through social media, marketplaces, and digital advertising have been proven to increase product exposure and strengthen consumer engagement. Therefore, it is important to consistently improve product quality and optimize digital promotion strategies in order to achieve a wider market coverage while strengthening customer loyalty
The Influence of Service Level and Relational Promotion on the Decision to Stay at Hotel Platinum Rantauprapat Muhammad Zunnil Akhyari; Basyarul Ulya; Endi Zunaedy Pasaribu
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.310

Abstract

The purpose of this study was to determine the significant or not influence of the level of service and relational promotion on the decision to stay at the Platinum Rantauprapat hotel. The study used quantitative methods and through an associative causality approach. The data collection technique used was through observation and interviews. The sample in this study was 50 respondents or consumers. The sampling technique was simple random sampling. The data analysis technique used statistical techniques/SPSS by conducting validity and reliability tests then for questionnaires and multiple linear regression analysis with the T Test and F Test to prove the hypothesis. The results of the study showed that there was a close and significant influence of the level of service on the decision to stay, there was a close and significant influence of relational promotion on the decision to stay, the influence of friendliness to customers and the availability of goods was 98.6% and the remaining 1.4% was influenced by other factors and variables
Co-Authors Betti Megawati Endi Zunaedy Pasaribu Jailani Syahputra Siregar Jeni Sukmal Linda Astuti M. Fadli Ritonga Muhammad Hasbi Sir Muhammad Zunnil Akhyari