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PELATIHAN LITERASI KEUANGAN PERPAJAKAN DAN DIGITAL MARKETING BAGI UMKM DI DESA PICISAN, KECAMATAN SENDANG, KABUPATEN TULUNGAGUNG Moch. Fikriansyah Wicaksono; Imarotus Suaidah; Rizal Furqan Ramadhan; Agus Athori
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2025): PUBLICA: Jurnal Pengabdian Kepada Masyarakat
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v3i3.62

Abstract

UMKM memiliki peran vital dalam perekonomian nasional, namun masih menghadapi tantangan dalam hal literasi keuangan dan pemasaran digital, terutama di wilayah pedesaan. Kegiatan pengabdian ini dilaksanakan di Desa Picisan, Kecamatan Sendang, Kabupaten Tulungagung, dengan tujuan meningkatkan literasi keuangan dan digital marketing bagi pelaku UMKM. Metode yang digunakan adalah pelatihan partisipatif berbasis praktik melalui dua sesi lokakarya: literasi digital dan literasi keuangan. Pelatihan berlangsung selama dua hari dan diikuti oleh 30 pelaku UMKM dari berbagai sektor usaha. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap pentingnya pencatatan keuangan serta kemampuan menggunakan media sosial sebagai alat pemasaran. Peserta mampu membuat akun bisnis, konten promosi sederhana, serta mengaplikasikan format pencatatan kas secara mandiri. Temuan ini memperkuat urgensi pendekatan edukatif berbasis praktik dalam pemberdayaan masyarakat. Kegiatan ini juga mengindikasikan bahwa pelatihan sederhana yang dilakukan secara langsung dan kontekstual dapat menjadi langkah awal yang strategis dalam membentuk kebiasaan baru yang mendukung keberlanjutan usaha UMKM. Dengan demikian, pelatihan ini tidak hanya berdampak pada peningkatan kapasitas individu, tetapi juga membuka peluang pembentukan ekosistem kewirausahaan lokal yang lebih adaptif dan kompetitif.
Implementation Weighting Method for Selection Online Buying and Selling Platforms in the Digital Era Rizal Furqan Ramadhan
International Journal of Innovation in Enterprise System Vol. 8 No. 2 (2024): International Journal of Innovation in Enterprise System
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijies.v8i02.643

Abstract

With the development of the technology-based era, communication patterns can be carried out through application intermediaries. With an application intermediary, the communicator does not need to meet face-to-face. The influence of the development of information technology has penetrated the economic sector. A buying and selling transaction is one of the everyday activities carried out in the financial field. Application-based buying and selling transactions make it easier for market players, including sellers and buyers. Internet technology adds to the convenience and capacity of buying and selling transactions because people in different locations carry out these activities. Along with the various advantages of buying and selling platforms, it has impacted the emergence of different online buying and selling platforms with multiple features. From this presentation, it is necessary to develop research in the form of application design to determine or choose the ideal online buying and selling platform for online shopping activists, especially Generation Z. The weighting method used in this research is the Simple Additive Weighting method. The output of the online buying and selling platform with the highest value is Shopee, which is 23.73. The next platform is Tokopedia which is 23.33. So the Decision Support System using the Simple Additive Weighting method is suitable for choosing an ideal buying and selling platform.