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All Journal Warisan: Journal of History and Cultural Heritage Cendikia Pendidikan
Ramadante, Fadila
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Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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OPTIMALISASI PROMOSI SELAT SOLO PADA SELAT X SEBAGAI UPAYA PEMBERDAYAAN IDENTITAS KULINER TRADISIONAL KOTA SOLO Purwanto, Danang; Putra, Aryasena Mahesa; Ramadante, Fadila; Widjaya, Envilia Rahmadhani; Dzikriyah, Fathurohmah Putri; Akbar, Aslam Maulana
Sindoro: Cendikia Pendidikan Vol. 14 No. 3 (2025): Sindoro Cendikia Pendidikan
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9644/sindoro.v14i3.12843

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi Selat Solo pada restoran Selat X sebagai upaya pemberdayaan identitas kuliner tradisional Kota Solo. Selat Solo merupakan makanan khas hasil akulturasi budaya Jawa dan Belanda yang memiliki nilai sejarah dan potensi ekonomi tinggi. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui observasi, wawancara, serta studi literatur. Hasil penelitian menunjukkan bahwa promosi yang dilakukan Selat X melibatkan media sosial, kolaborasi dengan influencer, dan penguatan citra kuliner lokal. Selain itu, partisipasi masyarakat lokal dalam pengolahan dan pemasaran produk turut mendukung pemberdayaan ekonomi serta pelestarian budaya. Strategi promosi yang efektif, seperti branding sebagai oleh-oleh khas Solo dan inovasi produk untuk generasi muda, dinilai mampu meningkatkan daya tarik dan keberlanjutan eksistensi kuliner tradisional di tengah persaingan industri modern. Penelitian ini menegaskan bahwa pemberdayaan masyarakat melalui sektor kuliner dapat menjadi sarana pelestarian budaya sekaligus peningkatan kesejahteraan ekonomi.
Interpretation of the Symbolic Meaning in the Sri Kayun Traditional Dance in Kulon Progo Regency Ramadante, Fadila; Liestyasari, Siany Indria
Warisan: Journal of History and Cultural Heritage Vol 7, No 1 (2026)
Publisher : Mahesa Research Center (PT. Mahesa Global Publishing)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/warisan.v7i1.3083

Abstract

This study examines the Sri Kayun dance, which has served as the official welcoming dance of Kulon Progo Regency since 2022. This research aims to identify, describe, and interpret the symbolic meanings embedded in the movements of the Sri Kayun dance, as well as the cultural values that underlie it. The study is guided by a semiotic approach to explain how symbolic meanings are constructed and represented within the performance. The research employs a descriptive qualitative method using a case study approach. Data were collected through observation, interviews, literature reviews, and documentation. The findings reveal that the name "Sri Kayun" embodies a philosophical concept of inner and outer beauty that functions not merely as an aesthetic marker but as a normative cultural ideal for the community. The dance movements illustrate respect, humility, social harmony, and cooperation. The study argues that the Sri Kayun dance operates as a symbolic system through which cultural identity and social values are continuously constructed and communicated. Symbolic meanings are embedded in every element of the performance, positioning it as a cultural text that requires interpretation.
Co-Authors Akbar, Aslam Maulana Danang Purwanto Dzikriyah, Fathurohmah Putri Liestyasari, Siany Indria Putra, Aryasena Mahesa Widjaya, Envilia Rahmadhani