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All Journal Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains
Umchudloh, Umchudloh
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Implementasi Teori Sistem Terbuka Dalam Pengelolaan Sumber Daya Manusia Rumah Sakit Purwadhi, Purwadhi; Widjaja, Yani Restiani; Setyagraha, Javan Agustian; Umchudloh, Umchudloh
Jurnal sosial dan sains Vol. 5 No. 6 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i6.32261

Abstract

This study aims to analyze the implementation of open systems theory in the management of human resources (HR) within a hospital setting. As complex and dynamic healthcare service organizations, hospitals are required to adapt to external changes such as regulations, technology, and patient expectations. The open systems approach introduced by Katz and Kahn (1978) emphasizes the importance of input, process, output, feedback, and environmental adaptation for organizational sustainability. This research employs a qualitative approach through a case study at Hospital X. Data were collected through in-depth interviews, participatory observation, and document analysis, and were analyzed using NVivo software to identify dominant themes. The findings reveal that all elements of the open systems model have been gradually implemented, indicated by demand-based recruitment, cross-unit training, periodic performance evaluations, and the hospital's ability to respond to external changes such as the pandemic and digital transformation. Thematic analysis shows that the five elements interact to form an adaptive and responsive HR management ecosystem. These findings reinforce the argument that a managerial system based on open systems theory enhances productivity, inter-unit coordination, and service quality. This study contributes theoretically to strengthening organizational systems in the healthcare sector and offers practical recommendations for hospital management to optimize HR processes through data, technology, and continuous evaluation.
The Implementation of the Service Marketing Mix (7P) as a Service Marketing Strategy in Hospitals: A Literature Review Intan Permatasari, Uci; Novirwan, Ulfa; Umchudloh, Umchudloh; Prestiaji, Unggul; Rohendi, Rohendi
Jurnal Indonesia Sosial Sains Vol. 7 No. 3 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i3.2257

Abstract

Hospitals as service organizations face increasingly complex challenges in managing healthcare service marketing amid rising patient expectations regarding service quality and experience. One relevant approach in hospital service marketing is the service marketing mix (7P), which includes product, price, place, promotion, people, process, and physical evidence. However, existing studies indicate that the implementation of the service marketing mix (7P) in hospitals remains largely partial and lacks strategic integration. This study aims to analyze the implementation of the service marketing mix (7P) as a service marketing strategy in hospitals through a literature review approach. A narrative–analytical literature review was conducted by examining 20 relevant national and international journal articles retrieved from the Google Scholar, Scopus, and Garuda databases. The analysis employed a thematic approach to identify implementation patterns, the role of each 7P element, and the implications of service marketing mix integration for patient experience, satisfaction, and loyalty. The findings reveal that although the service marketing mix (7P) has been widely adopted in hospital marketing studies, its practical implementation remains insufficiently integrated. The people, process, and physical evidence elements play a dominant role in shaping patient experience, while the lack of integration among the 7P elements contributes to service inconsistency and low patient loyalty. This study highlights the importance of positioning the service marketing mix (7P) as an integrated, patient-experience-oriented service marketing strategy to enhance marketing effectiveness and hospital competitiveness.
Co-Authors Intan Permatasari, Uci Novirwan, Ulfa Prestiaji, Unggul Purwadhi Purwadhi Rohendi, Rohendi Setyagraha, Javan Agustian Yani Restiani Widjaja, Yani Restiani