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All Journal Jurnal Manajemen dan Bisnis JURNAL ABDIMAS PLJ
Andri, Shalfi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN COPYWRITING SEDERHANA UNTUK PEMULA DI SMK TRIGUNA JAKARTA SELATAN Jundrio, Harry; Ardiansyah, Ardiansyah; Tungga Dewi, Indira Tribhuwana; Utami, Rahmi; Andri, Shalfi
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1488

Abstract

This community service activity aims to equip students of SMK Triguna 1956, Petukangan Utara, Pesanggrahan, South Jakarta to enter the world of work. This community service activity is packaged in the form of training with the theme of digital marketing. Specifically, the theme focuses on simple copywriting techniques in creating product advertisements. The training participants are grade X students. In general, the training participants have been able to understand the concept of marketing in general well, including the definition and advantages and disadvantages of digital marketing. However, the training participants have not been able to understand how to create headlines or content titles that attract attention in advertising products to consumers. By participating in this training, participants are expected to be able to apply digital marketing tools in general, both in companies and for their own businesses. In addition, participants are expected to be able to implement simple copywriting techniques in communicating product value to consumers. The implementation of this community service activity was carried out thanks to the collaboration with the Institute for Research and Community Service (LPPM) of Tempo Polytechnic which was supported by representatives of Tempo Polytechnic students from the International Marketing Management Study Program.
PENGARUH FREE SHIPPING PROMOTION, CUSTOMER RATING, DAN CUSTOMER REVIEW TERHADAP PURCHASE DECISION Jundrio, Harry; Dewi, Indira Tribhuwana Tungga; Rahmatillah, Laila; Nabela, Assyifa Rachma; Ardiansyah, Ardiansyah; Utami, Rahmi; Andri, Shalfi
Jurnal Manajemen dan Bisnis Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i1.5864

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gratis ongkos kirim, penilaian konsumen, dan ulasan konsumen terhadap keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif kausalitas. Jenis data penelitian yaitu data primer yang dikumpulkan dengan kuesioner. Sampel penelitian ini berjumlah 100 responden. Data dianalisis dengan analisis regresi linear berganda dengan bantuan aplikasi IBM SPSS 26. Berdasarkan hasil penelitian, hasil pengujian hipotesis dengan menggunakan uji t, gratis ongkos kirim dan penilaian konsumen tidak berpengaruh terhadap keputusan pembelian. Sedangkan ulasan konsumen berpengaruh terhadap keputusan pembelian. Nilai R2 sebesar 0,645 yang artinya variabel gratis ongkos kirim, penilaian konsumen, dan ulasan konsumen mempengaruhi keputusan pembelian sebesar 64,5%, sedangkan sisanya 35,5% dipengaruhi oleh variabel di luar variabel yang diteliti.
Co-Authors ARDIANSYAH ARDIANSYAH Dewi, Indira Tribhuwana Tungga Jundrio, Harry Nabela, Assyifa Rachma Rahmatillah, Laila Rahmi Utami Tungga Dewi, Indira Tribhuwana