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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis JURNAL ABDIMAS PLJ
Jundrio, Harry
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH WEBSITE QUALITY, WEBSITE REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA PERUSAHAHAAN E-COMMERCE Jundrio, Harry; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 2 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i2.7802

Abstract

Tujuan penelitian ini adalah untuk menguji secara empiris pengaruh kualitas website, reputasi website dan persepsi risiko terhadap minat beli dari pengunjung website atau aplikasi e-commerce. Penelitian ini menggunakan metode sampling non probability dengan teknik convenience sampling. Sampel berjumlah 203 responden yang mayoritas adalah karyawan BUMN, PNS atau swasta. Partial Least Squares – Structural Equation Model (PLS – SEM) digunakan untuk melakukan analisis data dengan menggunakan softwate Smart PLS 3.3.0. Hasil penelitian ini menunjukan bahwa perusahaan telah memiliki kualitas website dan reputasi website yang baik, sehingga kualitas website dan reputasi website memiliki pengaruh positif terhadap minat beli. Hasil penelitian ini juga menunjukkan bahwa perusahaan dipersepsikan sebagai website/aplikasi dengan risiko netral, sehingga persepsi risiko tidak memiliki pengaruh terhadap minat beli. Penelitian ini menyarankan agar perusahaan mempertahankan dan meningkatkan kualitas website dan reputasi website untuk meningkatkan minat beli pengunjung. Dan dikarenakan perusahaan adalah platform e-commerce yang bekerja sama dengan penjual dan kurir pihak ketiga, maka perusahaan agar menetapkan peraturan yang tegas untuk menjamin potensi risiko yang minimal pada saat transaksi.  The purpose of this research is to investigate the effects of website quality, website reputation and perceived risk on purchase intention towards visitors of e-commerce website or application. This research uses non probability sampling method with convenience sampling technique. The sample number is 203 respondents which mostly are state-owned, public or private sector employees. Partial Least Squares – Structural Equation Modeling (PLS – SEM) is used to analyze research data by using Smart PLS 3.3.0 software. The findings show the company already has good website quality and good website reputation and therefore website quality and website reputation have positive effects on purchase intention. The findings also show that the website/application is perceived as non risky website/application and therefore perceived risk has no effect on purchase intention. The findings suggest that the company should maintain and enhance its website quality and website reputation in order to increase visitors’ purchase intention. And since the company is an e-commerce platform that has agreements with third-party sellers and courier services, it has to establish rigid standard operating procedures to ensure the minimalization of potential risk during transactions.
PELATIHAN COPYWRITING SEDERHANA UNTUK PEMULA DI SMK TRIGUNA JAKARTA SELATAN Jundrio, Harry; Ardiansyah, Ardiansyah; Tungga Dewi, Indira Tribhuwana; Utami, Rahmi; Andri, Shalfi
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1488

Abstract

This community service activity aims to equip students of SMK Triguna 1956, Petukangan Utara, Pesanggrahan, South Jakarta to enter the world of work. This community service activity is packaged in the form of training with the theme of digital marketing. Specifically, the theme focuses on simple copywriting techniques in creating product advertisements. The training participants are grade X students. In general, the training participants have been able to understand the concept of marketing in general well, including the definition and advantages and disadvantages of digital marketing. However, the training participants have not been able to understand how to create headlines or content titles that attract attention in advertising products to consumers. By participating in this training, participants are expected to be able to apply digital marketing tools in general, both in companies and for their own businesses. In addition, participants are expected to be able to implement simple copywriting techniques in communicating product value to consumers. The implementation of this community service activity was carried out thanks to the collaboration with the Institute for Research and Community Service (LPPM) of Tempo Polytechnic which was supported by representatives of Tempo Polytechnic students from the International Marketing Management Study Program.
PENGARUH FREE SHIPPING PROMOTION, CUSTOMER RATING, DAN CUSTOMER REVIEW TERHADAP PURCHASE DECISION Jundrio, Harry; Dewi, Indira Tribhuwana Tungga; Rahmatillah, Laila; Nabela, Assyifa Rachma; Ardiansyah, Ardiansyah; Utami, Rahmi; Andri, Shalfi
Jurnal Manajemen dan Bisnis Vol 5, No 1 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v5i1.5864

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gratis ongkos kirim, penilaian konsumen, dan ulasan konsumen terhadap keputusan pembelian. Penelitian ini merupakan penelitian kuantitatif kausalitas. Jenis data penelitian yaitu data primer yang dikumpulkan dengan kuesioner. Sampel penelitian ini berjumlah 100 responden. Data dianalisis dengan analisis regresi linear berganda dengan bantuan aplikasi IBM SPSS 26. Berdasarkan hasil penelitian, hasil pengujian hipotesis dengan menggunakan uji t, gratis ongkos kirim dan penilaian konsumen tidak berpengaruh terhadap keputusan pembelian. Sedangkan ulasan konsumen berpengaruh terhadap keputusan pembelian. Nilai R2 sebesar 0,645 yang artinya variabel gratis ongkos kirim, penilaian konsumen, dan ulasan konsumen mempengaruhi keputusan pembelian sebesar 64,5%, sedangkan sisanya 35,5% dipengaruhi oleh variabel di luar variabel yang diteliti.
Co-Authors Andri, Shalfi ARDIANSYAH ARDIANSYAH Dewi, Indira Tribhuwana Tungga Keni Keni Nabela, Assyifa Rachma Rahmatillah, Laila Rahmi Utami Tungga Dewi, Indira Tribhuwana