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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Enrichment: Journal of Multidisciplinary Research and Development
Limankrisna, Nandan
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Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences Other

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Determination of Corporate Image, Buyer-Supplier Relationship and Marketing Communication on Supplier Performance and its Implications on Customer Trust in Bumd DKI Jakarta Hasrul, Hasrul; Muharam, Hari; Limankrisna, Nandan
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 2 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i2.378

Abstract

DKI Jakarta's BUMDs face significant challenges, including financial instability and declining customer trust, threatening their role in regional development. This study aims to analyze the direct and indirect effects of corporate image, buyer-supplier relationships, and marketing communication on supplier performance and customer trust. Using SEM analysis with data from 400 respondents, the research reveals that all three factors positively and significantly influence supplier performance and customer trust, both directly and indirectly, with supplier performance acting as a partial mediator. Key findings indicate that marketing communication has the strongest impact on supplier performance (path coefficient: 0.55), while supplier performance significantly enhances customer trust (path coefficient: 0.47). The study underscores the importance of holistic strategies to strengthen corporate image, supplier relationships, and communication to rebuild trust and operational efficiency in BUMDs. These findings contribute to the literature on public-sector supply chain management and offer practical implications for policymakers and BUMD leaders to foster sustainable development through improved stakeholder engagement.
THE ROLE OF STRATEGIC COLLABORATION IN IMPROVING SUPPLIER PERFORMANCE: A BUYER-SUPPLIER PERSPECTIVE IN A REGIONAL-OWNED ENTERPRISE IN DKI JAKARTA Hasrul, Hasrul; Limankrisna, Nandan; Muharam, Hari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.367

Abstract

This study aims to examine the role of strategic collaboration in improving supplier performance in DKI Jakarta Regional-Owned Enterprises (BUMD) from a buyer-supplier perspective. Strategic collaboration is considered the key to success in supply chain management, especially in the context of business relationships between buyers and suppliers. Qualitative research methods were used with data collection through in-depth interviews with procurement managers and key suppliers in several BUMDs in DKI Jakarta in the period November 2024 to January 2025. The results of the study indicate that the three main dimensions of collaboration, communication, trust, and technology, play an important role in improving supplier performance. Transparent and intensive communication helps synchronize operations, trust strengthens supplier loyalty and commitment, while technology supports the efficiency of procurement and monitoring processes. This study confirms that strengthening strategic collaboration is an effective strategy to improve sustainable supplier performance in the BUMD environment. Practical implications of this study include the need to improve communication, build a culture of mutual trust, and utilize technology in supply chain management.
Co-Authors Hasrul Hasrul, Hasrul Muharam, Hari