Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal BULLET : Jurnal Multidisiplin Ilmu
Setiawan, Yoyada
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Google Maps Sebagai Media Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Umkm Disablonin Sidoarjo Setiawan, Yoyada; Dwi Nugroho, Agung; Ayu Sanggarwati, Diah
BULLET : Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2024): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Google Maps as a promotional media and product quality on purchasing decisions for MSME products Disablonin Sidoarjo. The type of research applied is explanatory research with a quantitative approach method. The population in this study are consumers of Disablonin and the sample used was 96 respondents. The sampling technique used is purposive sampling. The data collection technique is primary data through questionnaires distributed via link Google Form. Data analysis in this study used multiple linear regression analysis, all tests were carried out using tools SPSS 25.0. From the results of the F test it is known that the significant value is 0.000 which is smaller than the value alpha 5% or 0.05 then Ho is rejected and Ha is accepted. With this it can be concluded that Google Maps as a promotional media (X1) and product quality (X2) simultaneously influence purchasing decisions (Y).
Co-Authors Diah Ayu Sanggarwati Dwi Nugroho, Agung