Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Jurnal Manajemen Dan Bisnis Ekonomi Brilliant International Journal of Management and Tourism
Naila Septiana Camelia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Compilation of the State Financial Management System of the Ali Bin Abi Thalib Period and its Implications for Justice-Based Budget Reform in 2026 Nihro Afandi; Naila Septiana Camelia
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.6887

Abstract

This study explores in depth the compilation of the state financial management system during the reign of Caliph Ali bin Abi Talib (656–661 AD) and its relevance to the dynamics of justice-based budget reform in 2026. Amid global economic uncertainty and increasing demands for fiscal transparency, the management model of the Baitul Maal of the Ali era offered an important paradigm regarding the equitable distribution of wealth and strict bureaucratic oversight. The research method used is qualitative descriptive with a historical-analytical approach. The results of the study show that Ali's policies in removing elite privileges, conducting periodic audits of local officials, and the principle of "spending the budget" for the people are crucial instruments for the reform of the modern financial bureaucracy. The conclusion of the study confirms that the integration of Ali bin Abi Talib's ethics into the state financial management system by 2026 can minimize social disparities and strengthen public trust in state institutions.
Pengaruh Citra Merek terhadap Minat Beli Minuman Berenergi Didit Darmawan; Naila Septiana Camelia
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 2 (2026): April: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i2.3806

Abstract

The global consumption of energy drinks is currently faced with a paradox between the demand for instant performance enhancement and concerns regarding health risks. This study aims to analyze the strategic role of brand image in stimulating consumer purchase intention amidst this perceptual dilemma. Employing a qualitative approach through a literature review method, this research synthesizes findings from nine empirical studies published between 2019 and 2024. The analysis reveals that brand image consistently exerts a positive and significant influence on the escalation of purchase intention. Within a marketing framework, brand image functions as a risk mitigation instrument and a signal of trust capable of constructing positive consumer attitudes. These findings validate the Theory of Planned Behavior (TPB), where a strong brand identity triggers the psychological drive to perform a purchase. Practically, this study concludes that the effectiveness of energy drink marketing strategies highly depends on building an authentic and responsible brand image to foster public trust and loyalty amidst intense industrial competition.
Co-Authors Didit Darmawan Nihro Afandi