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All Journal Welfare: Jurnal Pengabdian Masyarakat
Oktavia, Churin
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Environmental Science Social Sciences

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Pemberdayaan UMKM Aghni Craft melalui Digital Marketing dengan LinkTree sebagai Media Penghubung Multiplatform Putri, Bela Ananda; Octaviana, Bella; Elisaputri, Binti Dheta; Jannah, Binti Roikhatul; Oktavia, Churin
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Welfare : June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i2.2181

Abstract

Digital marketing plays a crucial role in improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), including Aghni Craft, a handmade accessories business in Kediri. However, limited knowledge of digital platforms hinders optimal promotion and sales. This community service program aims to enhance Aghni Craft’s digital presence through LinkTree, which integrates multiple online platforms into a single accessible link. The method used involves Participatory Action Research (PAR), consisting of problem identification, training, implementation, and evaluation. The implementation of LinkTree has successfully streamlined Aghni Craft’s online marketing strategy, increasing accessibility and engagement on digital platforms such as Instagram, WhatsApp, and marketplaces. As a result, there was a noticeable increase in customer interactions and product orders. This initiative demonstrates the effectiveness of digital tools in strengthening MSMEs, making them more competitive in the digital economy. Sustainable adoption of LinkTree is expected to further support business growth and market expansion.
Co-Authors Elisaputri, Binti Dheta Jannah, Binti Roikhatul Octaviana, Bella Putri, Bela Ananda