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All Journal Welfare: Jurnal Pengabdian Masyarakat
Octaviana, Bella
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Environmental Science Social Sciences

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Pemberdayaan UMKM Aghni Craft melalui Digital Marketing dengan LinkTree sebagai Media Penghubung Multiplatform Putri, Bela Ananda; Octaviana, Bella; Elisaputri, Binti Dheta; Jannah, Binti Roikhatul; Oktavia, Churin
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Welfare : June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i2.2181

Abstract

Digital marketing plays a crucial role in improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), including Aghni Craft, a handmade accessories business in Kediri. However, limited knowledge of digital platforms hinders optimal promotion and sales. This community service program aims to enhance Aghni Craft’s digital presence through LinkTree, which integrates multiple online platforms into a single accessible link. The method used involves Participatory Action Research (PAR), consisting of problem identification, training, implementation, and evaluation. The implementation of LinkTree has successfully streamlined Aghni Craft’s online marketing strategy, increasing accessibility and engagement on digital platforms such as Instagram, WhatsApp, and marketplaces. As a result, there was a noticeable increase in customer interactions and product orders. This initiative demonstrates the effectiveness of digital tools in strengthening MSMEs, making them more competitive in the digital economy. Sustainable adoption of LinkTree is expected to further support business growth and market expansion.
Mendorong Legalitas dan Keberlanjutan UMKM Desa Blimbing melalui Penerbitan Nomor Induk Berusaha (NIB) Hakim, M.Lutvi; Fitriana, Annisa; Nisa’, Ihda Sholihatin; Khamidah, Imroatul; Deril, Aliqa; Siwi, Nova Anjar; Kamilah, Naila Wardah; Octaviana, Bella; Amanda, Ruly Juventio; Saifudin, Mochammad; Mustakhim, Ahmad; Riskya, Eka Septi; Masruroh, Luluk; Sari, Denysa Ratna; Purnama, Fajrin Wahyuni; Permatasari, Fatimah; Kumalasari, Dwi Ayu; Muzaki, Ahmad Fahrul; Ifriqia, Fartika
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Welfare : June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i2.1615

Abstract

This community service program aims to encourage the legality and sustainability of MSMEs in Blimbing Village through the issuance of Business Identification Numbers (NIB). Business legality is an important factor in the development of MSMEs because it can increase market access, make it easier to apply for financing, and provide legal certainty for business actors. Many MSMEs in Blimbing Village have not been officially registered and have difficulty obtaining business legality. Therefore, this activity is carried out by providing assistance to MSMEs in the NIB application process via the Online Single Submission (OSS) platform. Methods for implementing activities include socialization, training, and direct assistance to business actors. The results of this activity show that MSMEs in Blimbing Village increasingly understand the importance of business legality and have successfully applied for an NIB for their business. With the NIB, it is hoped that MSMEs can develop further, gain consumer trust and be competitive in the wider market.
Co-Authors Amanda, Ruly Juventio Annisa Fitriana Deril, Aliqa Elisaputri, Binti Dheta Hakim, M.Lutvi Ifriqia, Fartika Jannah, Binti Roikhatul Kamilah, Naila Wardah Khamidah, Imroatul Kumalasari, Dwi Ayu Luluk Masruroh, Luluk Mustakhim, Ahmad Muzaki, Ahmad Fahrul Nisa’, Ihda Sholihatin Oktavia, Churin Permatasari, Fatimah Purnama, Fajrin Wahyuni Putri, Bela Ananda Riskya, Eka Septi SAIFUDIN, MOCHAMMAD Sari, Denysa Ratna Siwi, Nova Anjar