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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Publikasi Ekonomi dan Akuntansi
Istinganah Eni Maryanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Pelatihan Pemasaran Efektif untuk Pedagang Keliling Solo: Mengoptimalkan Potensi Bisnis dengan Teknologi Kurniawati Darmaningrum; Darsono; Istinganah Eni Maryanti; Hayuning Ambar Ristika; Arya Wijaya Kusuma
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1548

Abstract

Program pelatihan pemasaran efektif bagi pedagang keliling di Kota Solo dilaksanakan untuk meningkatkan daya saing dan kemandirian usaha mikro melalui optimalisasi sarana produksi dan pemanfaatan teknologi digital. Kegiatan ini terdiri dari lima tahapan, yaitu sosialisasi, pelatihan produksi, pelatihan manajemen dan pemasaran, penerapan teknologi, serta pendampingan dan evaluasi. Berdasarkan hasil evaluasi terhadap 50 pedagang, program ini memberikan dampak positif berupa peningkatan keterampilan produksi higienis (85%), kemampuan pembukuan sederhana (70%), pemasaran digital (60%), serta penggunaan aplikasi usaha (55%). Pendekatan partisipatif dan berbasis pengalaman mempercepat adopsi teknologi dan pembentukan pola pikir kewirausahaan. Teori pemberdayaan, kewirausahaan sosial, dan adopsi inovasi mendasari implementasi program ini. Hasilnya menunjukkan bahwa pelatihan dan pendampingan yang terstruktur mampu meningkatkan kapasitas usaha dan memperkuat ketahanan ekonomi pelaku usaha mikro secara berkelanjutan.
Analisis Tingkat Kesehatan Bank Menggunakan Metode Pendekatan Risk Profile, Good Corporate Governence, Earning, Capital (RGEC) Pada PT. BPR BKK Wonogiri (Perseroda) Rizki Kurnia Sulistyo; Susilaningtyas Budiana Kurniawati; Istinganah Eni Maryanti
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6736

Abstract

This study aims to analyze the soundness level of PT BPR BKK Wonogiri (Perseroda) using the Risk Profile, Good Corporate Governance, Earnings, and Capital (RGEC) approach during the 2022–2024 period. The research is motivated by the increasing banking business risks, particularly in Rural Banks (BPR), following the COVID-19 pandemic, which affected asset quality, profitability, and capital adequacy. This study employs a quantitative descriptive method using secondary data derived from financial statements and Good Corporate Governance (GCG) reports. The analysis measures Non-Performing Loan (NPL) and Loan to Deposit Ratio (LDR) for the Risk Profile factor, self-assessment results for GCG, Return on Assets (ROA), Net Interest Margin (NIM), and Operating Expenses to Operating Income (BOPO) for the Earnings factor, and Minimum Capital Adequacy Requirement (KPMM) and Core Capital to Non-Performing Productive Assets (MIAPB) ratios for the Capital factor. The results indicate that the composite soundness level of PT BPR BKK Wonogiri (Perseroda) during the study period falls into the “sound” category, supported by a manageable risk profile, adequate governance implementation, stable profitability performance, and sufficient capital to absorb potential risks. This research is expected to contribute theoretically to the development of bank soundness assessment studies using the RGEC approach and practically serve as an evaluation reference for management and regulators in improving the stability and performance of rural banks.
Co-Authors Arya Wijaya Kusuma DARSONO Hayuning Ambar Ristika Kurniawati Darmaningrum Rizki Kurnia Sulistyo Susilaningtyas Budiana Kurniawati