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All Journal MANAJEMEN Jurnal Akademik Pengabdian Masyarakat
Komang Junita Widhipratiwi
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Moderasi Promosi Penjualan Pada Pengaruh Motivasi Belanja Hedonis Dan Gaya Hidup Belanja Terhadap Impulse Buying Konsumen Shopee Komang Junita Widhipratiwi; Made Ratih Nurmalasari; Made Mulyadi; Putu Putri Prawitasari
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.1013

Abstract

The rapid development of the current digitalization era has encouraged an increase in e-commerce users  in Indonesia. This phenomenon also triggers impulse buying behavior  for consumers, especially for Shopee consumers. However, there are inconsistencies in the results of one study related  to the influence of hedonic shopping motivation and shopping lifestyle on impulse buying, so further analysis is needed by considering the role  of sales promotion as a moderation variable. The purpose of the study was to determine whether hedonic behavior had a significant impact on impulse purchases of shopee consumers in Denpasar. (2) To determine whether the shopping lifestyle has an impact on impulse purchases, especially shopee consumers in Denpasar. (3) To determine whether the promotion of consumer behavior moderates the relationship between hedonistic motivation and impulse purchases of shopee consumers in Denpasar City. (4) To determine whether sales promotion moderates the relationship between impulse purchases and shopping made by shopee consumers in Denpasar. This study uses a quantitative approach method using non-probability sampling techniques. The data analysis techniques used were multiple regression analysis and classical assumption tests. The results and conclusions resulting from this study show that: (1) Hedonic motivation to buy has a positive and significant impact on impulse purchases. (2) A shopping lifestyle that has a positive and significant impact on impulse buying (3) The relationship between impulse buying and hedonic motivation can be strengthened or moderated by sales promotions. (4) Sales promotions can strengthen or moderate the relationship between impulse purchases and shopping habits.
PENYULUHAN PENTINGNYA MEDIA SOSIAL DALAM PENINGKATAN PARTISIPASI POLITIK PEMILU 2024 Komang Junita Widhipratiwi; Nuning Indah Pratiwi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4550

Abstract

This Thematic Real Work Lecture (KKN) activity report discusses "Counseling on the Importance of Social Media in Increasing Political Participation in the 2024 Election in Sumerta Kauh Village" which is one way to be able to increase the number of political participation in the 2024 election in Sumerta Kauh Village. The KKN program begins with an observation process to Sumerta Kauh Village to see the condition of the village, then the programs are designed sequentially starting with discussions carried out between KKN group members, supervisors, and village administrators. The method used in the KKN program is designed by beginning with observation, preparation, implementation, and evaluation at the end of each work program implemented. This KKN activity can run well and is supported by related parties in Sumerta Kauh Village. KKN activities carried out through counseling have been successfully carried out and can help the public in insight into the importance of political participation in elections.
Co-Authors Made Mulyadi Made Ratih Nurmalasari Nuning Indah Pratiwi Putu Putri Prawitasari