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All Journal Jurnal Manajemen Bisnis Kewirausahaan JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik
Fariska Maulidah Hikmawati
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Economics, Econometrics & Finance

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Manajemen Keragaman dan Kesejahteraan Tenaga Kerja dalam Perspektif Regulasi Ketenagakerjaan di Indonesia Rahma Eka Rianti; Fariska Maulidah Hikmawati; n Nur Oktaviani; Pupung Purnamasari
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2531

Abstract

This study explores the relationship between diversity and workforce well-being in Indonesia using a literature review approach. Workforce diversity encompasses various elements such as age, gender, culture, and types of employment, which if managed effectively can enhance creativity and productivity. However, without inclusive management strategies, diversity may lead to discrimination and imbalance. Moreover, employee well-being is influenced not only by wages but also by social protection, legal safeguards, and work-life balance. National regulations, such as the Labor Law and its implementing rules, reflect formal efforts to protect workers, yet their implementation remains insufficient, particularly for vulnerable groups such as women and contract workers. This study highlights the importance of collaboration among the government, companies, and workers in creating fair and sustainable workplaces. It also emphasizes the need to strengthen regulations and supervision to achieve comprehensive workforce well-being.
Food MSMEs Business Communication Strategy in Establishing Cooperation with Local Distribution Partners Fariska Maulidah Hikmawati
JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik Vol. 3 No. 1 (2025): JISOSEPOL : Jurnal Ilmu Sosial Ekonomi dan Politik, Edisi Januari-Juni 2025
Publisher : Samudra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61787/gz7wpz63

Abstract

This study aims to analyze the business communication strategies employed by food MSMEs in Bekasi in establishing partnerships with local distribution partners. The research is grounded on the premise that communication is a fundamental aspect of building sustainable business relationships, particularly for MSMEs that often operate with limited resources. A qualitative approach with a case study method was applied to explore in depth the communication patterns between MSMEs and their distribution partners. Data collection techniques included in-depth interviews, observations, and documentation. The data were analyzed thematically using the interactive model of Miles, Huberman, and Saldana. The findings reveal that trust-based interpersonal communication serves as the primary strategy used by MSMEs to build distribution cooperation. Communication is conducted directly and through digital media such as WhatsApp and social media, but remains largely informal and lacks systematic documentation. Despite this, the strategy is considered effective in fostering strong partner relationships. Challenges identified include limited production capacity, high expectations from distribution partners, and a lack of formal communication literacy. The study concludes that communication support and training are essential to help MSMEs develop more professional and sustainable communication strategies.
Co-Authors n Nur Oktaviani Pupung Purnamasari Rahma Eka Rianti