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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Manajemen Bisnis Kewirausahaan
Etty Zuliawati Zeed
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Economics, Econometrics & Finance Other

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Dampak Inovasi Teknologi terhadap Efisiensi Biaya dan Daya Saing Perusahaan di Indonesia Etty Zuliawati Zeed; Ayu Nur Hikmah; Selvi Bayu S; Elena Rahayu; Windri H. Ayuni
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2653

Abstract

This study looks at the connection between cost effectiveness, the health of Indonesian company, and technical improvements. The financial statements of 150 publicly traded firms that were listed on the Indonesian Stock Exchange between 2019 and 2023 are the source of this data. Because of the scale of the technological investment and the consistency of the data, samples are chosen via purposeful sampling. Analysis is done using structural persamaan models and panel regression. The findings show that improvements in technology boost daya saing and biaya efficiency (β = 0,647, p < 0,01). The operational biaya ratio for banks and telecommunications businesses was 8.9%, while the aset laba ratio was 14.6%, based on the correlation between financial and technological investment. The study's findings support the strategic notion that technology can provide a competitive advantage. This study also offers helpful advice regarding the importance of funding technological research and development for corporate strategy. Penelitian menghadapi kendala as a result of the utilization of secondary data, which is insufficient to accurately depict the qualitative features of the technology in question.
DAMPAK PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN : (Survei pada Mahasiswa Universitas Pelita Bangsa Angkatan 2023–2024) Etty Zuliawati Zeed; Ayu Nur Hikmah; Ciska Silvi Oktavia; Almar’atush Sholihah; Siti khunaefah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04, Desember 2024.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.21843

Abstract

This study aims to analyze the impact of social media marketing on consumer purchase decisions, focusing on students of Universitas Pelita Bangsa from the 2023–2024 cohort. Social media has become a dominant marketing tool in the digital era, influencing various aspects of consumer behavior, including purchase decisions. The study employs a survey method with a quantitative approach, involving 150 randomly selected respondents. Data were collected using structured questionnaires measuring social media marketing dimensions such as content, interaction, user engagement, and brand trust. The results reveal that social media marketing significantly influences consumer purchase decisions, with user engagement and brand trust emerging as the most dominant variables. The study concludes that effective social media marketing strategies can enhance purchase decisions, particularly among students. These findings are expected to provide valuable insights for marketers in optimizing digital marketing strategies for the youth consumer segment.
Co-Authors Almar’atush Sholihah Ayu Nur Hikmah Ciska Silvi Oktavia Elena Rahayu Selvi Bayu S Siti khunaefah Windri H. Ayuni