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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Intelek Dan Cendikiawan Nusantara Journal of Business Economics and Management
Ciska Silvi Oktavia
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Economics, Econometrics & Finance Other

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Pengaruh Harga Pokok Produksi Terhadap Penetapan Harga Jual Produk Kopi Janji Jiwa Tita Naswa Ayu Bintoro; Ciska Silvi Oktavia; Supiah Ratnasari; Muhammad Syahwildan
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Product selling price determination is one of the crucial strategic decisions for any company, especially amidst fierce market competition. One of the main elements that significantly influences product selling price determination is the cost of goods sold (COGS). This research aims to analyze the influence of COGS on product selling price determination at Kopi Janji Jiwa outlets. The research method used is a case study with a quantitative approach, analyzing production cost data and coffee product selling prices. The research population is sales transaction data and production costs of Kopi Janji Jiwa, with samples taken from a specific period. Data analysis techniques involve COGS calculation and profit margin analysis. The results show that increased efficiency in COGS management can help companies maintain a competitive price structure without sacrificing product quality. This finding provides an in- depth understanding of how COGS serves as the basis for pricing, influencing profitability and business competitiveness. The implication of this research is the importance of effective cost management to achieve optimal pricing objectives.
Penerapan Program Asuransi Karyawan sebagai Strategi Mitigasi Risiko dan Peningkatan Kesejahteraan di Bank Rakyat Indonesia (BRI) Ciska Silvi Oktavia; Lollita Apriliani; Lutvia Nida; William Setiawan
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Employee welfare and risk management are two crucial aspects in the sustainability of modern banking operations. In the midst of economic and social, Bank Rakyat Indonesia (BRI), one of the largest financial institutions in Indonesia, faces challenges to maintain human resource productivity. Using quantitative methods, this study investigates the implementation of employee insurance programs as a way to reduce risk and improve welfare in the BRI work environment. The study population was all permanent employees of BRI. The results showed that employee insurance programs increased employee satisfaction and reduced work risks. The novelty of this study lies in the integrative method that combines elements of employee welfare and risk mitigation for national banking institutions. The implications of these findings indicate that a well-planned insurance program not only serves as protection, but can also increase employee loyalty and productivity. This study is expected to contribute to the policy-making process related to human resource management sources in the Indonesian banking sector.
DAMPAK PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN : (Survei pada Mahasiswa Universitas Pelita Bangsa Angkatan 2023–2024) Etty Zuliawati Zeed; Ayu Nur Hikmah; Ciska Silvi Oktavia; Almar’atush Sholihah; Siti khunaefah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04, Desember 2024.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.21843

Abstract

This study aims to analyze the impact of social media marketing on consumer purchase decisions, focusing on students of Universitas Pelita Bangsa from the 2023–2024 cohort. Social media has become a dominant marketing tool in the digital era, influencing various aspects of consumer behavior, including purchase decisions. The study employs a survey method with a quantitative approach, involving 150 randomly selected respondents. Data were collected using structured questionnaires measuring social media marketing dimensions such as content, interaction, user engagement, and brand trust. The results reveal that social media marketing significantly influences consumer purchase decisions, with user engagement and brand trust emerging as the most dominant variables. The study concludes that effective social media marketing strategies can enhance purchase decisions, particularly among students. These findings are expected to provide valuable insights for marketers in optimizing digital marketing strategies for the youth consumer segment.
DAMPAK COUNTRY RISK TERHADAP INSTRUMEN PEMBIAYAAN INTERNASIONAL DALAM AKTIVITAS EKSPOR DAN IMPOR Ciska Silvi Oktavia; Putri Salsabila; Tantya Handini
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Meningkatnya volatilitas ekonomi global yang memicu risiko negara (country risk), mencakup aspek stabilitas politik, kebijakan ekonomi makro, dan risiko finansial di negara mitra dagang. Fenomena ini menjadi krusial karena country risk secara langsung memengaruhi kepercayaan lembaga keuangan dalam menyediakan instrumen pembiayaan internasional, seperti Letter of Credit (L/C), Open Account, atau Factoring. Ketidakpastian risiko di negara tujuan ekspor atau asal impor dapat meningkatkan biaya transaksi, memperlambat arus kas, hingga menyebabkan kegagalan pembayaran yang berisiko pada kebangkrutan perusahaan. Dengan demikian, pemahaman mendalam mengenai dampak country risk terhadap instrumen pembiayaan sangat diperlukan untuk menjaga stabilitas aktivitas ekspor-impor Indonesia di tengah dinamika pasar global yang fluktuatif. Menganalisis pengaruh signifikan antara komponen country risk terhadap efektivitas penggunaan instrumen pembiayaan internasional, Mengevaluasi bagaimana perusahaan melakukan mitigasi risiko melalui pemilihan instrumen pembiayaan yang tepat dalam menghadapi ketidakstabilan negara mitra, Memberikan kerangka strategis bagi para pelaku ekspor-impor dan penyedia jasa keuangan untuk mengoptimalkan pembiayaan internasional dengan mempertimbangkan profil risiko negara secara sistematis. Penelitian ini menggunakan pendekatan kuantitatif dengan memanfaatkan data sekunder berupa indeks risiko negara (seperti International Country Risk Guide), volume transaksi ekspor-impor, dan data statistik penggunaan instrumen pembayaran internasional periode 2020–2025. Pengambilan sampel dilakukan dengan metode purposive sampling terhadap sektor-sektor strategis yang aktif dalam perdagangan internasional. Pengolahan informasi dikerjakan dengan metode regresi linier ganda memakai program komputer statistik guna memeriksa keterkaitan antar faktor dan memverifikasi model memenuhi syarat Penaksir Linier Terbaik Tak Bias (BLUE)
Co-Authors Almar’atush Sholihah Ayu Nur Hikmah Etty Zuliawati Zeed Lollita Apriliani Lutvia Nida Muhammad Syahwildan putri salsabila Siti khunaefah Supiah Ratnasari Tantya Handini Tita Naswa Ayu Bintoro William Setiawan