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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Journal of Fundamental Management (JFM)
Kristanti, Lisa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pasca Perang Dagang Amerika Serikat dan China: Analisis Dampak pada Kebijakan Investasi Asing di Indonesia Kristanti, Lisa; Rahayu, Sang Ayu Putu
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1099

Abstract

This study analyzes the impact of the post-US-China trade war on foreign investment policy in Indonesia. Through a qualitative approach with normative research methods, this study examines the changes in the direction of investment policy in Indonesia that occurred in response to global geopolitical and economic dynamics. The results of the study show that the easing of trade tensions between the two superpowers has created a strategic momentum for Indonesia to reposition its position in the global investment ecosystem. The manufacturing, digital, and renewable energy sectors are the main magnets for foreign investment, indicating Indonesia's transition to a high-value-added economy. The implementation of adaptive investment policies, the development of Special Economic Zones that are integrated with global needs, and the implementation of the Job Creation Law act as catalysts in increasing Indonesia's investment competitiveness. This study concludes that the formulation of investment policies that are responsive to changes in geopolitical dynamics can transform global challenges into opportunities for sustainable national economic growth.
PENGARUH GREEN MARKETING, GREEN IMAGE & SUSTAINABLE BEAUTY AWARENESS TERHADAP GREEN PURCHASE INTENTION PADA LOVE BEAUTY AND PLANET DI JAKARTA Kristanti, Lisa; Ramli, Yanto
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17925

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh Green Marketing, Green Image & Sustainable Beauty Awareness terhadap Purchase Intention pada Love Beauty and Planet di Jakarta. Jenis penelitian yang digunakan dalam penelitian ini adalah kuantitatif dan metode penelitian yang digunakan adalah metode analisis kausal. Sampel yang digunakan adalah sebanyak 150 responden. Metode pengambilan sampel menggunakan purposive sampling. Metode analisis data menggunakan Partial Least Square (PLS) dengan Teknik analisis yang digunakan adalah deskriptif. Hasil penelitian membuktikan bahwa semua variabel berpengaruh positif dan siginifikan terhadap Purchase Intention. Ini berarti bahwa Love Beauty and Planet merupakan pelopor untuk produk perawatan kulit yang alami dan sehat di dunia dan mempratikan konsep ramah lingkungan pada setiap produknya. Kata kunci: Green Marketing, Green Image, Sustainable Beauty Awareness, dan Purchase Intention.
Co-Authors Rahayu, Sang Ayu Putu Yanto Ramli